Europe3
The GDPR sets the global standard for data protection, requiring explicit opt-in consent before processing personal data of EU/EEA residents. For websites, non-essential cookies must be blocked until visitors actively consent. Pre-ticked boxes and implied consent are invalid.
Article 5(3) of the ePrivacy Directive is the primary EU legal basis requiring cookie consent. It mandates prior informed consent before storing or accessing any information on a user's device, with narrow exceptions only for transmission necessity and explicitly requested services.
Croatia's ZEK implements the ePrivacy Directive with specific cookie provisions. AZOP has been actively enforcing cookie requirements, imposing fines on companies for inadequate consent mechanisms including unclear purpose descriptions and processing data before obtaining consent.