LEK
Electronic Communications Act (Lag (2003:389) om elektronisk kommunikation), Chapter 9 Section 28
Key Facts
Effective Date
January 1, 2003
Enacted
January 1, 2003
Enforcing Authority
IMY (Integritetsskyddsmyndigheten — Swedish Authority for Privacy Protection) for GDPR; PTS (Post- och telestyrelsen) for LEK enforcement
Consent Model
Opt-in
Applies To
Any entity storing or accessing information on terminal equipment of users in Sweden
Overview
Sweden implements the ePrivacy Directive through Chapter 9 Section 28 of LEK. Sweden has notably strong privacy awareness — fewer than 25% of Swedish users accept cookies. In April 2025, IMY issued a landmark reprimand against Aller Media for dark patterns in cookie banners.
What This Means for Your Website
- Prior informed consent is required before storing or retrieving data on Swedish visitors' devices
- Dark patterns are specifically prohibited: visual imbalance (prominent accept, hidden reject), coercive phrasing, and pre-checked boxes
- Swedish users are highly privacy-aware — expect a high rejection rate without dark patterns
- IMY's 2025 dark pattern reprimand may escalate to fines in future cases
Key Requirements
PTS enforces LEK while IMY handles GDPR aspects. IMY's April 2025 reprimand against Aller Media targeted specific dark pattern techniques: visual imbalance between accept and reject options, coercive phrasing designed to nudge consent, and pre-checked boxes. GDPR penalties of up to EUR 20 million or 4% of global turnover apply. Future cases may escalate from reprimands to fines.
How ConsentStack Handles This
ConsentStack presents Swedish visitors with a balanced consent banner featuring equally prominent accept and reject options. No dark patterns, no coercive phrasing, no pre-checked boxes — fully aligned with IMY's 2025 enforcement standards.
Penalties
Up to EUR 20 million or 4% of global annual turnover under GDPR. LEK violations enforced by PTS.
Key Requirements
- Prior informed consent before storing or retrieving data on user devices
- Users must have access to information about processing purpose
- Dark patterns are prohibited (visual imbalance, coercive phrasing, pre-checked boxes)
- Consent must be freely given
- Strictly necessary exemption for essential cookies
Notable Provisions
- April 2025: IMY landmark reprimand against Aller Media for dark patterns
- Less than 25% of Swedish users accept cookies
- Split authority: PTS enforces LEK, IMY enforces GDPR
- Dark patterns specifically targeted
Other ePrivacy Directive Related Regulations
Loi Informatique et LibertésFrance
France has the most actively enforced cookie regime in Europe. CNIL issued 259 corrective decisions in 2025, with cookie-specific fines totaling EUR 486.8 million including EUR 325M against Google. A Refuse all button or Continue without accepting must appear on the first layer.SI 336/2011Ireland
Ireland implements the ePrivacy Directive through SI 336/2011. The DPC is the lead supervisory authority for major tech companies headquartered in Ireland including Meta, Google, Apple, and Microsoft. Uniquely, cookie consent is limited to 6 months and must then be refreshed.TDDDGGermany
Germany implements the ePrivacy Directive through Section 25 of TDDDG (renamed from TTDSG in May 2024). A Consent Management Ordinance (EinwV) became effective April 2025, establishing a voluntary framework for recognized consent management services. Cookie banners must not obscure website content.Dutch Telecom ActNetherlands
The Netherlands implements the ePrivacy Directive through Article 11.7a of the Telecommunications Act. The AP launched a major enforcement sweep in April 2025, warning 50 organizations for misleading cookie banners or placing tracking cookies without consent. Cookie walls are not permitted.Italian Privacy CodeItaly
Italy implements the ePrivacy Directive through Article 122 of the Privacy Code with detailed Garante cookie guidelines effective January 2022. Only technically necessary cookies may load by default. Scrolling is not valid consent, and closing a banner with "X" closes it without granting consent.LSSISpain
Spain implements the ePrivacy Directive through Article 22 of the LSSI. Cookie violations are classified as slight offenses with EUR 30,000 fines per URL, but multiple URLs multiply penalties. AEPD allows consent-exempt analytics under privacy-friendly configurations, similar to CNIL.Danish Cookie OrderDenmark
Denmark implements the ePrivacy Directive through the Cookie Order (Cookiebekendtgørelsen), administered by the Danish Business Authority. Cookie consent is a declared 2026 enforcement priority for Datatilsynet, which will examine whether Danish websites give users a genuine choice.Portuguese ePrivacy LawPortugal
Portugal implements the ePrivacy Directive through Law 41/2004, with a distinctive tiered penalty structure distinguishing between large companies, SMEs, and natural persons. The CNPD issued 90 fines totaling EUR 559,950 in 2023, demonstrating active enforcement.Polish Telecommunications LawPoland
Poland implements the ePrivacy Directive through Articles 173-174 of the Telecommunications Law. While Article 173(2) technically permits consent via browser settings, PUODO recommends active consent. Since 2019, Article 174 requires cookie consent to meet full GDPR standards.Norwegian E-Com ActNorway
Norway's January 2025 amendment to Ekomloven marked a major shift from tolerating passive consent to strict opt-in. Pre-ticked boxes and browser settings are now explicitly invalid. Accept and reject options must have equal prominence. Datatilsynet sanctioned 6 websites for tracking pixel violations.Belgian E-Communications ActBelgium
Belgium enforces strict cookie consent with one of the EU's most active DPAs. Cookie walls are prohibited, and a Reject all button must appear on the first layer with equal prominence to Accept all. Dark patterns in cookie banners are actively enforced against.Hungarian E-Communications ActHungary
Hungary implements the ePrivacy Directive through Section 155 of Act C of 2003. NAIH actively enforces cookie requirements with a focus on dark patterns and equal accessibility of consent options. Reject All must be equally accessible as Accept All in cookie banners.Other Europe Regulations
GDPREuropean Union + EEA
The GDPR sets the global standard for data protection, requiring explicit opt-in consent before processing personal data of EU/EEA residents. For websites, non-essential cookies must be blocked until visitors actively consent. Pre-ticked boxes and implied consent are invalid.PECRUnited Kingdom
PECR is the UK's cookie-specific law, requiring consent before storing or accessing cookies. The DUAA 2025 significantly increased penalties from GBP 500,000 to GBP 17.5 million and introduced analytics exceptions on an opt-out basis. Only strictly necessary cookies are exempt.ePrivacy DirectiveEuropean Union + EEA
Article 5(3) of the ePrivacy Directive is the primary EU legal basis requiring cookie consent. It mandates prior informed consent before storing or accessing any information on a user's device, with narrow exceptions only for transmission necessity and explicitly requested services.Loi Informatique et LibertésFrance
France has the most actively enforced cookie regime in Europe. CNIL issued 259 corrective decisions in 2025, with cookie-specific fines totaling EUR 486.8 million including EUR 325M against Google. A Refuse all button or Continue without accepting must appear on the first layer.UK GDPRUnited Kingdom
The UK GDPR is the retained EU GDPR post-Brexit, with consent standards identical to the EU version. The UK adequacy decision was renewed December 2025, valid until December 2031. Combined with PECR, it forms the legal framework for cookie consent in the UK.TDDDGGermany
Germany implements the ePrivacy Directive through Section 25 of TDDDG (renamed from TTDSG in May 2024). A Consent Management Ordinance (EinwV) became effective April 2025, establishing a voluntary framework for recognized consent management services. Cookie banners must not obscure website content.Frequently Asked Questions
Does Sweden target dark patterns in cookie banners?
Yes. IMY issued a landmark reprimand in April 2025 against Aller Media for dark patterns including visual imbalance, coercive phrasing, and pre-checked boxes. ConsentStack avoids all dark pattern techniques.
What percentage of Swedish users accept cookies?
Less than 25% of Swedish users accept cookies, reflecting the country's strong privacy awareness culture.
Who enforces cookie laws in Sweden?
PTS enforces LEK while IMY handles GDPR. Both authorities play a role in cookie compliance enforcement.
Stay compliant with LEK
ConsentStack helps you implement Opt-in consent for Sweden automatically.