21 Productions
TruOptik (acquired by TransUnion) is a connected TV audience data platform. Scripts enable audience-targeted advertising across CTV and streaming platforms by matching device identifiers to household audience segments.
Overview
21 Productions, operating under the TruOptik platform (now part of TransUnion), provides connected TV (CTV) audience data for programmatic advertising. Advertisers and agencies use it to target households across streaming platforms based on demographic and behavioral audience segments.
What This Script Does
The TruOptik/21 Productions script collects device identifiers from CTV and streaming environments and matches them to household-level audience profiles. It fires tracking pixels to sync device IDs with TransUnion's identity graph, enabling cross-device audience targeting. Cookies and local storage may be used on web-based streaming interfaces to maintain device recognition across sessions.
Consent & Compliance
Consent category: Marketing / Advertising
This script performs cross-device tracking and audience profiling for targeted advertising purposes. Under GDPR, it requires explicit opt-in consent before firing. Under CCPA, users must be given the right to opt out of the sale or sharing of personal information. The ePrivacy Directive requires consent for non-essential cookies and device fingerprinting. IAB TCF Purpose 1 (Store and/or access information on a device) and Purpose 3 (Create a personalised ads profile) apply.
Should You Block This Without Consent?
Yes. This script exists solely for advertising audience targeting. It should not load until the user has granted marketing/advertising consent.
Consent Categories
Also Known As
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Tracked Domains (1)
truoptik.comMarketingFrequently Asked Questions
Does 21 Productions (TruOptik) require consent for its scripts?
Yes. TruOptik, now part of TransUnion, performs cross-device tracking and audience profiling for CTV advertising. Under GDPR, explicit opt-in is required before firing tracking pixels. Under CCPA, users must be able to opt out of the sale or sharing of personal information used for household-level ad targeting.
What data does the TruOptik / 21 Productions script collect?
The script collects device identifiers from CTV and streaming environments, matching them to household-level audience profiles via TransUnion's identity graph. It fires tracking pixels to sync device IDs for cross-device targeting and may use cookies and local storage on web-based streaming interfaces to maintain device recognition across sessions.
How does ConsentStack handle 21 Productions tracking?
ConsentStack identifies TruOptik/21 Productions scripts and classifies them under the marketing category. All device identification pixels and audience profiling scripts are blocked until the visitor grants marketing consent. ConsentStack ensures no cross-device tracking or identity graph syncing occurs without explicit user permission.
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Manage consent for 21 Productions
ConsentStack automatically detects and manages 21 Productions trackers so your site stays compliant with global privacy regulations.