AcuityAds

AcuityAds

Scheduling and appointment booking platform embedded on service business websites. The Acuity Scheduling widget loads an interactive calendar and booking form. Sets cookies to track booking conversions and referral sources for the business.

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Overview

AcuityAds (now Illumin) is a programmatic advertising platform that enables brands and agencies to plan, buy, and measure digital advertising campaigns across display, video, mobile, and connected TV channels.

What This Script Does

The AcuityAds script fires conversion and attribution pixels on advertiser websites. It sets cookies to track which ads a user was exposed to and whether they subsequently completed a desired action (purchase, signup, etc.). The pixel collects browser metadata, IP address, and page URL to match conversions back to specific ad impressions. It also syncs user identifiers with other advertising platforms for cross-network attribution.

Consent & Compliance

Consent category: Marketing

AcuityAds performs advertising attribution and cross-platform user tracking. Under GDPR, this requires explicit opt-in consent before any pixels fire or cookies are set. Under CCPA, the cross-platform identifier syncing constitutes sharing personal information for advertising purposes. The ePrivacy Directive requires consent for all advertising cookies. IAB TCF Purposes 1, 2, 3, 4, and 7 apply.

Should You Block This Without Consent?

Yes. AcuityAds is purely an advertising attribution tool. It provides no user-facing functionality and should be blocked until marketing consent is obtained.

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Consent Categories

Functional

Also Known As

AcuityAdsIlluminprogrammatic advertisingad attribution pixelconversion trackingacuityads.com

Industries

Computers Electronics and TechnologyProgramming and Developer SoftwareBusiness and Consumer ServicesMarketing and Advertising

Tracked Domains (1)

acuityplatform.comMarketing

Frequently Asked Questions

Is AcuityAds (Illumin) subject to GDPR consent requirements?

Yes. AcuityAds fires advertising attribution pixels, sets cookies to track ad exposure and user actions, and syncs identifiers across advertising networks. All of these constitute marketing data processing under GDPR that requires explicit opt-in consent before any pixels fire or cookies are set.

What does the AcuityAds pixel do on advertiser websites?

The pixel tracks which ads a visitor was exposed to and records subsequent conversion actions such as purchases or signups. It collects browser metadata, IP address, and page URL to match conversions to ad impressions. It also syncs user identifiers with other advertising platforms for cross-network attribution.

How does ConsentStack manage AcuityAds pixels?

ConsentStack blocks AcuityAds until marketing consent is explicitly granted. Since AcuityAds provides no user-facing functionality — it exists purely for ad attribution — there is no functional justification to load it without consent. ConsentStack records the exact time consent was given for each visitor.

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Manage consent for AcuityAds

ConsentStack automatically detects and manages AcuityAds trackers so your site stays compliant with global privacy regulations.

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