Overview
Admedo is an online advertising network and supply-side platform (SSP). Publishers use Admedo to monetize their ad inventory by connecting it to programmatic demand through header bidding and direct deals.
What This Script Does
The Admedo script participates in header bidding auctions on publisher pages, submitting bids from demand partners for available ad slots. It sets cookies for user ID synchronization with buyers and for frequency management (controlling how often a user sees the same ad). The script collects page context, browser metadata, and user identifiers, and delivers ad creatives to the page when auctions are won.
Consent & Compliance
Consent category: Marketing
Admedo performs programmatic ad serving, user identification, and cookie syncing for advertising purposes. Under GDPR, all these activities require explicit opt-in consent. Under CCPA, sharing user identifiers with advertising buyers constitutes sharing personal information. The ePrivacy Directive requires consent for all non-essential cookies set by the script.
Should You Block This Without Consent?
Yes. Admedo is an advertising platform with no user-facing functionality. Block until marketing consent is granted.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
admedo.comMarketingFrequently Asked Questions
Is consent required before Admedo scripts run on a publisher site?
Yes. Admedo participates in header bidding auctions, sets user ID synchronization cookies, and shares visitor identifiers with advertising buyers. Under GDPR and ePrivacy, all advertising cookies and programmatic ad serving require explicit opt-in consent before the script can fire or set any cookies.
What does the Admedo script do during a page load?
The Admedo script evaluates available ad inventory, submits bids to demand partners in header bidding auctions, syncs user IDs with buyers for audience targeting, applies frequency management to control ad repetition, and delivers winning ad creatives to the page when auctions complete.
How does ConsentStack control Admedo on publisher pages?
ConsentStack blocks Admedo scripts until marketing consent is obtained. No bids are submitted and no cookies are set before consent. ConsentStack supports IAB TCF purpose signaling so that once consent is granted, Admedo and connected demand partners receive accurate consent signals for compliant ad serving.
Related Vendors
Manage consent for Admedo
ConsentStack automatically detects and manages Admedo trackers so your site stays compliant with global privacy regulations.