Admixer

Admixer

Programmatic advertising platform and ad exchange used by publishers to monetize inventory across display and video formats. Admixer scripts participate in header bidding and deliver ad creatives to publisher sites.

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Overview

Admixer is a programmatic advertising platform and ad exchange. Publishers use Admixer to monetize display and video ad inventory by connecting to programmatic demand sources through header bidding and marketplace integrations.

What This Script Does

The Admixer script participates in header bidding on publisher pages, running auctions across connected demand partners for each ad slot. It delivers winning ad creatives and manages ad rendering. The script sets cookies for user identification, frequency capping, and bid optimization. It collects page context, browser characteristics, and user identifiers, sharing this data with demand partners during the bidding process.

Consent & Compliance

Consent category: Marketing

Admixer facilitates programmatic advertising through user tracking, header bidding, and identifier sharing with advertising buyers. Under GDPR, explicit opt-in consent is required. Under CCPA, the data sharing with demand partners constitutes sharing personal information for advertising purposes. The ePrivacy Directive requires consent for all advertising cookies.

Should You Block This Without Consent?

Yes. Admixer is a programmatic advertising platform. It should not load until the user has granted marketing consent.

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Consent Categories

Marketing

Also Known As

admixerad exchangeheader biddingprogrammatic advertisingpublisher monetizationdisplay adsvideo ads

Industries

Marketing and AdvertisingBusiness and Consumer ServicesComputers Electronics and TechnologyProgramming and Developer Software

Tracked Domains (1)

admixer.netMarketing

Frequently Asked Questions

Does Admixer require consent before serving ads?

Yes. Admixer is a marketing vendor facilitating programmatic advertising through header bidding and real-time auctions. It sets cookies for user identification, frequency capping, and bid optimization, and shares visitor data with demand partners. Under GDPR, explicit consent is required before this ad tracking and data sharing begins.

What data does Admixer collect from website visitors?

Admixer's script participates in header bidding auctions, collecting page context, browser characteristics, and user identifiers to share with demand partners during bidding. It sets cookies for user identification, frequency capping, and bid optimization, then delivers winning ad creatives to the page after auctions complete.

How does ConsentStack manage Admixer ad scripts?

ConsentStack identifies Admixer's header bidding and ad delivery scripts under the marketing category. Without marketing consent, ConsentStack blocks Admixer from participating in auctions or setting tracking cookies. Once consent is granted, Admixer loads and runs its programmatic bidding normally.

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Manage consent for Admixer

ConsentStack automatically detects and manages Admixer trackers so your site stays compliant with global privacy regulations.

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