Adobe Campaign

Overview

Adobe Campaign is a cross-channel marketing automation platform used by enterprise organizations to orchestrate email, SMS, push notification, and web-based marketing campaigns. When its tracking scripts appear on a website, they are measuring campaign-driven traffic, capturing conversion events, and attributing website actions back to specific marketing campaigns. Adobe Campaign Classic (on-premise) and Adobe Campaign Standard (cloud) both deploy web-facing tracking components.

What This Script Does

Adobe Campaign deploys tracking scripts and 1x1 tracking pixels on websites to measure the effectiveness of marketing campaigns. When a visitor arrives from a campaign link (email click, SMS link, etc.), the scripts capture the campaign attribution parameters and track subsequent visitor behavior.

Key cookies set:

• uuid230 — the Adobe Campaign visitor identification cookie. Stores a unique visitor ID for campaign attribution. Expiry varies by implementation but is commonly set to 1 year.
• nllastdelid — records the last delivery (campaign) ID the visitor interacted with. Used to attribute conversions to specific campaign sends.
• nlbi_[instanceID] — load balancer cookie for Adobe Campaign infrastructure. Session-scoped.
• AC — session management cookie for Adobe Campaign tracking server. Session-scoped.

Tracking endpoints are typically hosted on dedicated subdomains configured by the organization (e.g., t.example.com or tracking.example.com) that proxy to Adobe Campaign's tracking infrastructure. Data collected includes: campaign IDs, delivery IDs, page URLs visited after campaign clicks, conversion events (form submissions, purchases), timestamps, and browser metadata.

Adobe Campaign's web tracking module can also capture broader visitor behavior beyond campaign-attributed visits, depending on configuration. Mirror pages, landing pages, and web forms hosted through Adobe Campaign load additional scripts for form handling and response tracking.

Consent & Compliance

Adobe Campaign operates in the marketing category. Its web-facing scripts exist specifically to track marketing campaign performance and attribute conversions.

Under the GDPR, Adobe Campaign processes personal data including visitor IDs, email recipient identifiers (when correlating web visits with email recipients), IP addresses, and behavioral data tied to marketing campaigns. This processing serves marketing purposes and requires explicit consent as the lawful basis.

The ePrivacy Directive requires consent for the tracking cookies set by Adobe Campaign. The uuid230 visitor ID cookie (typically 1-year expiry) is used for marketing attribution, not essential website functionality, and therefore falls outside the strictly necessary exemption.

Under CCPA/CPRA, Adobe Campaign collects personal information and associates it with marketing campaign interactions. The correlation between email recipients and website behavior may constitute profiling. If this data is shared with other Adobe products or third parties, it may trigger "sale" or "sharing" provisions.

Should You Block This Without Consent?

Yes. Adobe Campaign's web tracking scripts exist to measure marketing campaign performance and attribute visitor behavior to campaigns. The tracking cookies are not essential to website functionality and require consent before being set.