Amobee

Amobee

Amobee (now part of Samsung Ads) is a global advertising technology platform. Scripts deliver cross-channel advertising across digital, video, and connected TV inventory and track campaign performance metrics for brand advertisers.

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Overview

Amobee (now part of Samsung Ads) is a global advertising technology platform serving brand advertisers with cross-channel campaigns across digital, video, and connected TV inventory.

What This Script Does

The Amobee script delivers cross-channel advertising and tracks campaign performance metrics. It fires conversion and attribution pixels on advertiser websites, sets cookies to measure ad exposure across channels, and syncs user identifiers with demand partners. The script collects browser metadata, IP address, page context, and interaction data for campaign reporting and audience targeting.

Consent & Compliance

Consent category: Marketing

Amobee performs cross-channel advertising delivery and measurement. Under GDPR, explicit opt-in consent is required before any pixels fire. Under CCPA, cross-channel tracking constitutes sharing personal information for advertising. The ePrivacy Directive requires consent for all advertising cookies. IAB TCF Purposes 1, 2, 3, 4, and 7 apply.

Should You Block This Without Consent?

Yes. Amobee is an advertising technology platform. Block until marketing consent is granted.

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Consent Categories

Marketing

Also Known As

Samsung AdsAmobee DSPcross-channel advertisingCTV advertisingprogrammatic DSPad tech

Industries

Marketing and AdvertisingBusiness and Consumer ServicesComputers Electronics and TechnologyProgramming and Developer Software

Tracked Domains (2)

turn.comMarketing
tidaltv.comMarketing

Frequently Asked Questions

Does Amobee require cookie consent on my website?

Yes. Amobee (now part of Samsung Ads) fires conversion and attribution pixels, sets cross-channel tracking cookies, and syncs user identifiers with demand partners. It falls under the marketing category. GDPR requires explicit opt-in consent before Amobee scripts load and collect visitor data.

What does Amobee track on advertiser websites?

Amobee scripts collect browser metadata, IP address, page context, and user interaction data. They set cookies to measure ad exposure across channels and sync user identifiers with DSP and SSP partners. Conversion events — purchases, signups — are captured and attributed to specific ad exposures for campaign reporting.

How does ConsentStack manage Amobee on my site?

ConsentStack detects Amobee scripts and pixel requests and classifies them as marketing. When a visitor withholds consent, ConsentStack blocks Amobee from loading, preventing cross-channel tracking and identifier syncing. Amobee's conversion and attribution measurement only activates once the visitor grants marketing consent.

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Manage consent for Amobee

ConsentStack automatically detects and manages Amobee trackers so your site stays compliant with global privacy regulations.

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