Appier

Appier

AI-powered digital advertising platform that predicts and targets potential customers for brands. Appier's scripts collect behavioral signals on publisher sites and use predictive AI to identify high-value audience segments for targeted campaign delivery.

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Overview

Appier is an AI-powered digital advertising platform that uses predictive analytics to identify and target potential customers for brands across display, mobile, and social channels.

What This Script Does

The Appier script fires on publisher and advertiser websites to collect behavioral signals—page views, product interactions, content engagement, and conversion events. These signals feed Appier's AI models, which predict which users are most likely to convert and create high-value audience segments. The script sets cookies for user identification and cross-site behavioral tracking.

Consent & Compliance

Consent category: Marketing

Appier performs behavioral profiling and predictive targeting for advertising. Under GDPR, this constitutes automated profiling for marketing purposes and requires explicit opt-in consent. Under CCPA, the behavioral data collection and sharing with Appier's advertising platform constitutes sharing personal information. The ePrivacy Directive requires consent for all tracking cookies.

Should You Block This Without Consent?

Yes. Appier collects behavioral data for AI-driven advertising targeting. Block until marketing consent is granted.

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Consent Categories

Marketing

Also Known As

appierAIQUAAI advertising platformpredictive targetingbehavioral ad targetingprogrammatic AI

Industries

Computers Electronics and TechnologyProgramming and Developer SoftwareBusiness and Consumer ServicesMarketing and Advertising

Tracked Domains (1)

appier.netMarketing

Frequently Asked Questions

Is cookie consent needed for Appier scripts?

Yes, consent is required. Appier is an AI-powered advertising platform that sets cookies for user identification and cross-site behavioral tracking. It collects page views, product interactions, and conversion events to build predictive audience segments, making consent mandatory under GDPR and ePrivacy.

What behavioral data does Appier collect?

Appier's script fires on publisher and advertiser websites to collect behavioral signals including page views, product interactions, content engagement, and conversion events. These signals feed Appier's AI models that predict which users are most likely to convert. The script sets cookies for user identification and cross-site tracking.

How does ConsentStack manage Appier on my website?

ConsentStack detects Appier tracking scripts and classifies them under the marketing consent category. The scripts are blocked from firing until the visitor grants marketing consent. Once approved, Appier's behavioral data collection and AI-powered audience targeting activate as configured by the site operator.

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Manage consent for Appier

ConsentStack automatically detects and manages Appier trackers so your site stays compliant with global privacy regulations.

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