Celtra

Celtra

Creative automation platform for digital advertising. Scripts serve rich media ad creatives on publisher sites, track ad interactions, and report engagement metrics to campaign dashboards. Sets cookies for frequency capping and ad attribution.

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Overview

Celtra is a creative automation platform for digital advertising that enables brands and agencies to produce, manage, and serve dynamic ad creatives at scale. When Celtra's scripts appear on publisher websites, they're delivering rich media ad units — interactive display ads, video ads, and dynamic creative that adapts based on audience data and contextual signals.

Celtra handles the creative production and delivery side of digital advertising, sitting between the advertiser's creative team and the ad serving infrastructure.

What This Script Does

Celtra's scripts serve advertising creatives and collect engagement data:

  • Rich media ad rendering: Loads and displays interactive ad units including expandable banners, video ads, and animated creative formats
  • Dynamic creative optimization: Delivers personalized ad variations based on audience segments, contextual data, and real-time optimization rules
  • Engagement tracking: Records ad interactions — clicks, video views, expansions, interactions with interactive elements — for creative performance measurement
  • Impression measurement: Tracks ad viewability and exposure metrics for campaign reporting
  • Frequency capping cookies: Sets cookies to manage how often specific visitors see particular ad creatives
  • Attribution signals: Collects data linking ad exposure to downstream conversions for campaign measurement

Consent & Compliance

  • GDPR: Ad tracking, audience targeting, and engagement measurement constitute personal data processing for advertising purposes, requiring consent.
  • ePrivacy Directive: Advertising cookies for targeting and measurement are not strictly necessary and require consent.
  • CCPA/CPRA: Ad tracking data constitutes personal information subject to opt-out rights.

Should You Block This Without Consent?

Celtra's scripts serve advertising purposes — delivering ads and measuring their performance. All components serve the advertising ecosystem. These scripts should be blocked until consent for advertising/marketing is obtained.

Yes.

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Consent Categories

Marketing
Analytics

Also Known As

celtra cookiesceltra consentceltra privacyceltra ad trackingceltra frequency cappingrich media ad consentceltra gdpr

Industries

Programming and Developer SoftwareComputers Electronics and Technology

Tracked Domains (1)

celtra.comMarketing

Frequently Asked Questions

Is consent required before Celtra ad scripts load?

Yes. Celtra delivers personalized ad creatives, tracks impressions and interactions, and sets frequency capping cookies for advertising purposes. These activities constitute marketing data processing requiring explicit opt-in consent under GDPR and the ePrivacy Directive.

What does Celtra do on publisher websites?

It renders dynamic rich media and video ad units, personalizing creative elements in real-time based on audience segment data. The script records clicks, video views, and interactive engagement, tracks viewability, and sets cookies for frequency management and conversion attribution.

How does ConsentStack handle Celtra ad scripts?

ConsentStack classifies Celtra as a marketing vendor. Its ad rendering and tracking scripts are blocked until the visitor consents to marketing. ConsentStack prevents dynamic creative personalization and impression tracking from running before the required consent signal is received.

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Manage consent for Celtra

ConsentStack automatically detects and manages Celtra trackers so your site stays compliant with global privacy regulations.

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