Clickagy

Clickagy

Clickagy is an audience intelligence and intent data platform. Scripts collect behavioral signals on publisher sites to identify users showing intent for specific product categories, powering programmatic audience targeting for advertisers.

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Overview

Clickagy is an audience intelligence and intent data platform. It collects behavioral signals from publisher sites to identify users showing purchase intent for specific product categories, enabling programmatic audience targeting for advertisers.

What This Script Does

Clickagy scripts monitor browsing behavior on publisher sites to build intent profiles of visitors. The scripts track page views, content consumption patterns, and engagement signals, then transmit this data to Clickagy's platform. Cookies are used for cross-site visitor identification. The collected intent signals are packaged into audience segments sold to advertisers for programmatic targeting.

Consent & Compliance

  • Consent Category: Marketing / Analytics
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-in Required: Yes, under GDPR and ePrivacy for cookie-based tracking and cross-site behavioral profiling

Intent data collection constitutes profiling for advertising purposes, requiring explicit consent. Under CCPA, this data sharing may qualify as a "sale" of personal information.

Should You Block This Without Consent?

Yes. Clickagy scripts perform cross-site behavioral tracking and audience profiling for advertising. This is marketing-purpose processing that requires consent under GDPR and ePrivacy. Block until marketing consent is granted.

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Consent Categories

Marketing
Analytics

Also Known As

Clickagy intent dataaudience intelligence platformpurchase intent signalsbehavioral targetingprogrammatic audiencespublisher data collection

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

clickagy.comMarketing

Frequently Asked Questions

Is consent required for Clickagy scripts?

Yes. Clickagy is an audience intelligence platform classified under marketing and analytics. Its scripts perform cross-site behavioral tracking and intent profiling for advertising. Explicit consent is required under GDPR and ePrivacy before loading. Under CCPA, intent data sharing may constitute a sale of personal information.

What behavioral data does Clickagy collect?

Clickagy scripts monitor browsing behavior on publisher sites to build purchase intent profiles. They track page views, content consumption, and engagement signals, using cookies for cross-site visitor identification. Collected intent data is packaged into audience segments sold to advertisers for programmatic targeting.

How does ConsentStack manage Clickagy on publisher sites?

ConsentStack identifies Clickagy scripts and categorizes them under marketing consent. Without consent, ConsentStack blocks all tracking scripts and cookie requests, preventing behavioral data collection and intent profiling. Once marketing consent is granted, Clickagy can begin collecting engagement signals for audience segmentation.

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Manage consent for Clickagy

ConsentStack automatically detects and manages Clickagy trackers so your site stays compliant with global privacy regulations.

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