ClickCease

Overview

ClickCease is a click fraud detection platform that protects advertisers from invalid clicks on their paid search and social media campaigns. When ClickCease's scripts appear on websites (typically advertiser landing pages), they're analyzing visitor behavior to determine whether the click that brought them to the page was legitimate or fraudulent.

The platform helps advertisers avoid wasting ad budget on bot clicks, competitor clicks, and other forms of click fraud by identifying suspicious patterns and automatically excluding bad actors.

What This Script Does

ClickCease's scripts perform fraud detection on advertiser landing pages:

• Behavioral analysis: Monitors visitor behavior patterns including mouse movements, click timing, scroll behavior, and interaction patterns to distinguish human visitors from bots
• IP reputation checking: Evaluates the visitor's IP address against known fraud databases and suspicious IP ranges
• Device fingerprinting: Collects browser and device characteristics to identify repeat offenders across sessions
• Session tracking cookies: Sets cookies to track visitor sessions and identify returning visitors for fraud pattern analysis
• Click validation: Determines whether the ad click that brought the visitor to the page is likely legitimate or invalid
• Automated exclusions: Feeds identified fraudulent sources back to ad platforms (Google Ads, Facebook Ads) for automatic IP exclusion

Consent & Compliance

• GDPR: Device fingerprinting, IP analysis, and behavioral monitoring constitute personal data processing. ClickCease positions this as legitimate interest for fraud prevention, but the scope of data collection may require consent.
• ePrivacy Directive: Fraud detection cookies and behavioral monitoring scripts go beyond strict necessity for the website's service, even though they serve a security purpose for the advertiser.
• CCPA/CPRA: Behavioral and device data constitute personal information.

Should You Block This Without Consent?

ClickCease's scripts serve a fraud detection purpose that protects the advertiser's ad spend. However, the behavioral monitoring, device fingerprinting, and session tracking analyze the visitor's behavior for the advertiser's benefit, not the visitor's. While fraud prevention has legitimate interest arguments, the scripts are tied to the advertising ecosystem and track visitor behavior to validate ad clicks.

Yes.