Overview
Constructor.io is a product discovery platform for ecommerce, providing AI-powered search, browse, and recommendation experiences. Scripts deliver real-time search results and collect behavioral signals to improve product ranking.
What This Script Does
Constructor.io scripts intercept search queries on ecommerce sites and return AI-ranked product results in real time. The scripts collect behavioral signals including search terms, clicks on search results, add-to-cart events, and purchase completions. This behavioral data trains Constructor.io's ranking models to improve result relevance. The scripts replace or augment the site's native search functionality and may use session storage or cookies to maintain search context.
Consent & Compliance
- Consent Category: Functional
- Applicable Regulations: GDPR, ePrivacy Directive
- Opt-in Required: Generally no, when the search functionality is core to the site experience
Product search is a functional feature directly requested by the user. The behavioral data collection (click tracking on search results) serves to improve the functional search experience rather than marketing or advertising purposes. However, if Constructor.io data is shared with third parties for non-functional purposes, consent may be required.
Should You Block This Without Consent?
No. Constructor.io provides core product search and discovery functionality. Blocking it would degrade or break the site's search experience. The behavioral data collection serves the functional purpose of improving search relevance for the user.
Consent Categories
Also Known As
Industries
Tracked Domains (2)
ac.cnstrc.comFunctionalquill.cnstrc.comFunctionalFrequently Asked Questions
Does Constructor.io require consent for ecommerce search?
Yes, consent is typically needed. Constructor.io collects behavioral signals like search queries, product clicks, and purchase events to train its AI ranking models. This data processing for personalization purposes classifies it as functional, requiring consent under GDPR and ePrivacy before collecting user behavior.
What behavioral data does Constructor.io gather?
Constructor.io scripts intercept search queries and return AI-ranked product results. They collect behavioral signals including search terms entered, clicks on search results, add-to-cart events, and purchase completions. This data is sent to Constructor.io's servers to train personalization models that improve search relevance over time.
How does ConsentStack handle Constructor.io search scripts?
ConsentStack identifies Constructor.io's product discovery scripts and assigns them to the functional category. Before functional consent is granted, ConsentStack blocks the behavioral data collection while allowing basic search to degrade gracefully. After consent, full AI-powered search and tracking activate.
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