Conversant

Conversant

Customer intelligence and data co-op platform used by direct marketers. Epsilon's web tracking pixels collect behavioral signals and match them to offline customer records using PII-based identity resolution. Used for targeted email, display, and direct mail campaigns.

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Overview

Conversant (an Epsilon company) is a customer intelligence and data co-op platform used by direct marketers. Web tracking pixels collect behavioral signals and match them to offline customer records using PII-based identity resolution.

What This Script Does

Conversant/Epsilon tracking pixels fire on advertiser pages to capture browsing behavior, product views, and conversion events. These signals are matched against Epsilon's offline customer database using PII-based identity resolution (email hashes, device graphs, postal addresses). Cookies are set for cross-site visitor identification and frequency capping. The matched profiles are used to power targeted email, display advertising, and direct mail campaigns across Epsilon's network.

Consent & Compliance

  • Consent Category: Marketing
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-in Required: Yes, under GDPR and ePrivacy for cross-site tracking, cookie placement, and PII-based identity resolution

Conversant's identity resolution combining online behavioral data with offline PII is highly privacy-sensitive processing. Under GDPR, this constitutes profiling requiring explicit consent. Under CCPA, the data sharing through Epsilon's co-op network likely qualifies as a "sale" of personal information.

Should You Block This Without Consent?

Yes. Conversant scripts perform cross-site tracking with PII-based identity resolution for marketing purposes. This is among the most privacy-intrusive forms of marketing technology. Block until marketing consent is granted.

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Consent Categories

Marketing

Also Known As

ConversantEpsilon Conversantdata co-op advertisingPII-based ad targetingConversant pixeldirect mail data platform

Industries

Computers Electronics and Technology

Tracked Domains (2)

dotomi.comMarketing
mediaplex.comMarketing

Frequently Asked Questions

Is consent required for Conversant tracking pixels?

Yes. Conversant, an Epsilon company, performs cross-site tracking with PII-based identity resolution, matching browsing behavior to offline customer records. This is among the most privacy-intrusive marketing technology. Explicit opt-in is required under GDPR and ePrivacy. Under CCPA, this data sharing likely qualifies as a sale.

What data does Conversant collect through its pixels?

Conversant pixels capture browsing behavior, product views, and conversion events. These signals are matched against Epsilon's offline database using email hashes, device graphs, and postal addresses. Cookies enable cross-site identification and frequency capping to power targeted email, display, and direct mail campaigns.

How does ConsentStack detect and control Conversant?

ConsentStack identifies Conversant and Epsilon pixels under the marketing category. Until consent is explicitly granted, ConsentStack blocks all Conversant scripts, preventing cookie placement, behavioral signal collection, and PII-based identity resolution. This ensures compliant handling of this high-risk vendor.

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Manage consent for Conversant

ConsentStack automatically detects and manages Conversant trackers so your site stays compliant with global privacy regulations.

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