Countly

Countly

Countly is an open-source product analytics platform for tracking user behavior in web and mobile applications. Scripts record sessions, custom events, crashes, and funnel steps on behalf of the product team. Data can be stored on self-hosted or Countly-managed infrastructure, making it a privacy-friendly alternative to cloud-only analytics.

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Overview

Countly is an open-source product analytics platform for tracking user behavior in web and mobile applications. It can be deployed on self-hosted infrastructure or via Countly-managed cloud, offering more privacy control than cloud-only analytics solutions.

What This Script Does

The Countly SDK records user sessions, page views, custom events, crash reports, and funnel steps. It generates a device identifier stored in local storage or a cookie to track returning users across sessions. Event data and session metadata (duration, referrer, screen resolution, browser info) are sent to the Countly server endpoint. When self-hosted, all collected data stays on your infrastructure.

Consent & Compliance

  • Consent Category: Analytics
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-In Required: Yes, in jurisdictions requiring consent for analytics tracking

Even when self-hosted, Countly collects behavioral data and sets device identifiers that constitute tracking under ePrivacy rules. Countly includes a built-in consent feature that can gate individual tracking features.

Should You Block This Without Consent?

Yes. Countly performs analytics tracking including session recording, event logging, and device identification. It should be gated behind analytics consent. If self-hosted, the compliance risk is reduced but the consent requirement remains under ePrivacy rules.

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Consent Categories

Analytics

Also Known As

Countly analyticsopen source product analyticsCountly self-hostedmobile analytics SDKevent tracking platformCountly community edition

Industries

Programming and Developer SoftwareComputers Electronics and Technology

Tracked Domains (1)

countly.comAnalytics

Frequently Asked Questions

Is consent required for Countly on my website?

Yes. Countly tracks user sessions, custom events, and crash reports, generating a device identifier stored in cookies or local storage. Under GDPR, this constitutes processing personal data requiring consent. Self-hosted Countly deployments offer more privacy control, but the client-side data collection still triggers ePrivacy consent requirements.

What data does Countly collect?

The Countly SDK records user sessions, page views, custom events, crash reports, and funnel steps. It generates a device identifier stored in local storage or a cookie to track returning users. Session metadata including duration, referrer, screen resolution, and browser info is sent to the Countly server, whether self-hosted or cloud-managed.

How does ConsentStack detect Countly?

ConsentStack identifies the Countly analytics SDK and classifies it under the analytics consent category. When analytics consent has not been granted, ConsentStack blocks the SDK from initializing, preventing session tracking, event recording, and device identifier creation. Once consent is given, Countly begins collecting analytics data.

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Manage consent for Countly

ConsentStack automatically detects and manages Countly trackers so your site stays compliant with global privacy regulations.

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