Crownpeak

Crownpeak

Digital experience management platform with built-in consent management and tag management capabilities. The Crownpeak DXM script may serve as a tag management container, loading and controlling other third-party scripts based on consent rules. The integrated consent module intercepts script execution until user permission is granted.

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Overview

Crownpeak is a digital experience management platform with integrated consent management and tag management capabilities. It can function as both a CMS delivery layer and a consent-aware tag management container.

What This Script Does

The Crownpeak DXM script may serve as a tag management container that loads and controls other third-party scripts based on consent rules. The integrated consent module intercepts script execution until the visitor grants permission. When used for consent management, it displays a consent banner, records consent choices, and conditionally fires tags. It may set cookies to persist consent state and session information.

Consent & Compliance

  • Consent Category: Essential / Functional
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-In Required: No — when used as consent management infrastructure

When Crownpeak is used as a consent management tool or tag manager that enforces consent, it is essential infrastructure that must load before other scripts. The consent management component is strictly necessary.

Should You Block This Without Consent?

No. When Crownpeak serves as consent management or tag management infrastructure, it must load unconditionally to manage other scripts. It is classified as essential. If using Crownpeak purely for CMS content delivery without consent management features, the functional classification still does not require consent gating.

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Consent Categories

Essential
Functional

Also Known As

CrownpeakCrownpeak DXMdigital experience managementtag management consentCrownpeak CMPconsent management platform

Industries

Computers Electronics and TechnologyProgramming and Developer SoftwareBusiness and Consumer ServicesMarketing and Advertising

Tracked Domains (2)

evidon.comAnalytics
betrad.comMarketing

Frequently Asked Questions

Does Crownpeak require cookie consent?

Generally no for its consent management functions, which are classified as essential. The Crownpeak consent module needs to load without prior consent to collect visitor consent choices. However, when Crownpeak is used as a tag management container, the third-party scripts it manages require consent based on their individual categories.

What does Crownpeak do on my website?

Crownpeak's DXM script can serve as both a consent management banner and a tag management container. As a CMP, it displays consent notices, records visitor choices, and stores consent state in cookies. As a tag manager, it conditionally loads or blocks third-party scripts based on the consent rules configured for each vendor category.

How does ConsentStack handle Crownpeak?

ConsentStack classifies Crownpeak under essential and functional categories. Since Crownpeak can itself serve as a consent tool, ConsentStack treats its core scripts as essential, loading them without prior consent. Third-party scripts managed through Crownpeak are independently categorized by ConsentStack based on their own functions.

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Manage consent for Crownpeak

ConsentStack automatically detects and manages Crownpeak trackers so your site stays compliant with global privacy regulations.

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