DCN

DCN

DCN (Digital Content Next) operates TrustX, a premium programmatic marketplace for verified publisher inventory. Scripts participate in header bidding to deliver high-quality, brand-safe advertising placements from DCN member publishers.

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Overview

DCN (Digital Content Next) operates TrustX, a premium programmatic marketplace for verified publisher inventory. It facilitates header bidding auctions to deliver brand-safe advertising placements from DCN member publishers.

What This Script Does

  • Participates in header bidding (typically via Prebid.js) to compete for ad impressions
  • Makes outbound bid requests containing page URL, ad slot dimensions, and user identifiers
  • Sets cookies for frequency capping, bid deduplication, and user identification across auction cycles
  • Fires impression and viewability tracking pixels when ads render

Consent & Compliance

  • Consent Category: Marketing / Advertising
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-in Required: Yes under GDPR/ePrivacy; opt-out rights under CCPA
  • Participates in programmatic auctions that transmit personal data (IP, cookie IDs) to demand-side buyers

Should You Block This Without Consent?

Yes. DCN TrustX is a programmatic advertising marketplace. It sets tracking cookies and shares user data in bid requests. Requires consent before loading under GDPR and ePrivacy regulations.

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Consent Categories

Marketing

Also Known As

DCNDigital Content NextTrustXpremium programmatic marketplacebrand-safe advertisingpublisher ad alliance

Industries

News and Media

Tracked Domains (1)

trustx.orgMarketing

Frequently Asked Questions

Is consent needed for DCN TrustX header bidding?

Yes, DCN's TrustX marketplace requires consent. It participates in header bidding auctions and sets cookies for frequency capping, bid deduplication, and user identification. As a programmatic advertising technology, these tracking activities fall under marketing and need explicit consent under GDPR and ePrivacy.

What data does the DCN TrustX script collect?

DCN's TrustX scripts participate in Prebid.js header bidding auctions, sending outbound bid requests containing the page URL, ad slot dimensions, and user identifiers. Cookies are set for frequency capping and bid deduplication across auction cycles. Impression and viewability tracking pixels fire when winning ads render.

How does ConsentStack handle DCN TrustX advertising?

ConsentStack identifies DCN's TrustX header bidding scripts and assigns them to the marketing category. Before a visitor grants marketing consent, ConsentStack prevents the bid adapter from loading or participating in auctions. After consent, the TrustX marketplace scripts activate to fill ad inventory.

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Manage consent for DCN

ConsentStack automatically detects and manages DCN trackers so your site stays compliant with global privacy regulations.

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