eBay

eBay

eBay's advertising and affiliate tracking platform. The eBay Enterprise Affiliate pixel fires on advertiser confirmation pages to record sales referred by eBay's publisher and affiliate network. Also appears on eBay-owned properties for first-party analytics.

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Overview

eBay operates an advertising and affiliate tracking platform. The eBay Enterprise Affiliate pixel fires on advertiser confirmation pages to record sales referred through eBay's publisher and affiliate network.

What This Script Does

  • Sets third-party cookies to attribute conversions to affiliate referral sources
  • Fires tracking pixels on order confirmation pages to record completed purchases
  • Sends transaction data (order value, product IDs) to eBay's affiliate reporting servers
  • May sync user identifiers with eBay's advertising ecosystem for cross-site attribution

Consent & Compliance

  • Consent Category: Marketing
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-in Required: Yes — sets third-party tracking cookies and transmits purchase data for affiliate attribution across domains

Should You Block This Without Consent?

Yes. This is an affiliate marketing tracker that sets third-party cookies and shares conversion data with eBay's advertising network. It serves no functional purpose for end users and requires consent under GDPR and ePrivacy rules.

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Consent Categories

Marketing

Also Known As

eBay affiliateeBay enterprise affiliateeBay pixelaffiliate conversion trackingeBay publisher networke-commerce attribution

Industries

Computers Electronics and TechnologyE-commerce and ShoppingBusiness and Consumer ServicesProgramming and Developer Software

Tracked Domains (2)

ebay.comMarketing
ebaystatic.comEssential

Frequently Asked Questions

Is consent needed for eBay affiliate tracking pixels?

Yes. The eBay affiliate pixel sets third-party cookies and transmits purchase data for cross-domain attribution. It serves no functional purpose for end users and exists solely to record sales referred through eBay's publisher network. Explicit opt-in consent is required under GDPR and ePrivacy before the pixel fires.

What does the eBay tracking pixel collect on my site?

The eBay Enterprise Affiliate pixel fires on order confirmation pages to record completed purchases. It sets third-party cookies to attribute conversions to affiliate referral sources and sends transaction data including order values and product identifiers to eBay's affiliate reporting servers for commission calculation.

How does ConsentStack control the eBay affiliate pixel?

ConsentStack identifies eBay affiliate pixels and assigns them to the marketing category. Without marketing consent, ConsentStack prevents the pixel from loading on confirmation pages, blocking cookie placement and transaction data transmission. Affiliate attribution only activates after explicit consent is obtained.

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ConsentStack automatically detects and manages eBay trackers so your site stays compliant with global privacy regulations.

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