emetriq

emetriq

emetriq is a German online advertising and media agency network. Scripts collect audience data on publisher sites, build behavioral profiles, and power programmatic ad targeting for advertising campaigns in German-speaking markets. Sets cookies for cross-site audience segmentation and frequency capping.

Back to Vendor Library

Overview

emetriq is a German online advertising and audience data network. Its scripts collect audience data on publisher sites to power programmatic ad targeting in German-speaking markets.

What This Script Does

  • Sets third-party cookies to build audience segments based on browsing behavior
  • Collects page-level data (URLs, content categories) to classify visitors into interest-based segments
  • Syncs user identifiers with demand-side platforms and ad exchanges for programmatic targeting
  • Transmits audience segment data to emetriq's servers for use in ad campaigns

Consent & Compliance

  • Consent Category: Marketing / Analytics
  • Applicable Regulations: GDPR, ePrivacy Directive, TTDSG (German Telecommunications-Telemedia Data Protection Act)
  • Opt-in Required: Yes — collects behavioral data and sets tracking cookies for advertising purposes, requiring explicit opt-in under GDPR and TTDSG

Should You Block This Without Consent?

Yes. emetriq is an advertising audience data platform that collects browsing behavior and sets third-party cookies for cross-site ad targeting. This requires explicit consent under EU and German privacy regulations.

Visit website

Consent Categories

Marketing
Analytics

Also Known As

emetriqemetriq audienceGerman ad networkHamburg programmaticDSGVO werbung

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (2)

xplosion.deMarketing
emetriq.deMarketing

Frequently Asked Questions

Does emetriq require cookie consent?

Yes. emetriq is a German online advertising and media network that collects audience data, builds behavioral profiles, and powers programmatic ad targeting. This constitutes personal data processing under GDPR, requiring explicit Marketing consent. As a German entity, it is also subject to the TTDSG cookie rules.

What data does emetriq collect?

emetriq scripts collect audience data on publisher sites to build behavioral user profiles. They track page views, content categories, and browsing patterns to segment users for programmatic advertising. Data flows into ad targeting systems used by media agencies and advertisers in the German market.

How does ConsentStack manage emetriq consent?

ConsentStack classifies emetriq as Marketing and Analytics. Its audience profiling and ad targeting scripts are blocked until visitor consent is granted. On consent, ConsentStack allows emetriq scripts to execute and collect behavioral data. On denial, all scripts remain suppressed to prevent unauthorized profiling.

Related Vendors

Google Ads
Google Ads
Google Ads is Google's advertising platform for search, display, and remarketing campaigns. Conversion tracking scripts fire on advertiser landing pages to measure actions taken after ad clicks. The remarketing tag builds audience lists for retargeting users across Google's ad network.
Google
Google
Google is the dominant provider of web analytics, advertising, and infrastructure tools. Scripts like Google Analytics, Tag Manager, Ads, and reCAPTCHA collect behavioral data, manage tag firing, serve targeted ads, and detect bots. Sets persistent cookies to track users and correlate activity across sites.
Microsoft Dynamics 365
Microsoft Dynamics 365
Microsoft Dynamics 365 is a suite of CRM and ERP applications that integrates with websites through tracking scripts and embedded forms. Web tracking code captures visitor behavior, page views, and form submissions to build customer profiles and score leads. Sets cookies to identify returning visitors and attribute marketing touchpoints across sessions.
Microsoft
Microsoft
Runs Clarity (session recording and heatmaps), the Microsoft Advertising UET tag (conversion tracking), and Bing's remarketing pixel. Clarity injects a recording script that captures mouse movements, clicks, and rage clicks. The UET tag fires conversion events to tie ad clicks to on-site actions across Microsoft's ad network.
Microsoft Advertising UET Tag
Microsoft Advertising UET Tag
Microsoft Advertising UET Tag is the Universal Event Tracking pixel for Microsoft's ad platform, formerly Bing Ads. The JavaScript tag fires on advertiser websites to track page views, conversions, and custom events for campaign optimization. Sets cookies to identify visitors across sessions and attribute conversions to Microsoft Search and Audience Network ad clicks.
LinkedIn Ads
LinkedIn Ads
LinkedIn Ads is LinkedIn's advertising platform for B2B marketing and professional audience targeting. Conversion tracking scripts and pixels fire on advertiser websites to measure sign-ups, downloads, and purchases driven by LinkedIn ad campaigns. Sets cookies for audience matching, retargeting list building, and cross-device attribution reporting.

Manage consent for emetriq

ConsentStack automatically detects and manages emetriq trackers so your site stays compliant with global privacy regulations.

Get started