Exponential Interactive

Exponential Interactive

Digital advertising platform specializing in premium display and video ad formats for brands. Exponential Interactive scripts serve in-banner video and rich media ads and measure viewability and engagement metrics.

Back to Vendor Library

Overview

Exponential Interactive is a digital advertising platform specializing in premium display and video ad formats. Scripts serve in-banner video and rich media ads while measuring viewability and engagement metrics.

What This Script Does

  • Serves rich media and in-banner video ad creatives into publisher ad slots
  • Tracks ad viewability metrics (time in view, percentage visible, interaction events)
  • Sets cookies for audience segmentation, frequency capping, and conversion attribution
  • Collects engagement data (hover time, video play/pause, click-through) for campaign reporting
  • May initiate additional network requests to measurement and verification partners

Consent & Compliance

  • Consent Category: Marketing
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-in Required: Yes — sets tracking cookies and collects behavioral engagement data for advertising purposes

Should You Block This Without Consent?

Yes. Exponential Interactive is an advertising platform that sets third-party cookies and tracks user engagement for ad measurement and targeting. It serves no functional purpose for site visitors and requires consent.

Visit website

Consent Categories

Marketing

Also Known As

Exponential InteractiveTribal Fusionin-banner videorich media adsdisplay advertisingviewability tracking

Industries

Computers Electronics and Technology

Tracked Domains (2)

tribalfusion.comMarketing
exponential.comMarketing

Frequently Asked Questions

Is consent required for Exponential Interactive on my website?

Yes. Exponential Interactive (formerly Tribal Fusion) is an ad network that sets tracking cookies for behavioral targeting and audience segmentation. GDPR requires prior informed consent, and CCPA mandates opt-out rights before Exponential Interactive can collect or sell user data.

What cookies does Exponential Interactive set?

Exponential Interactive sets persistent tracking cookies via the exponential.com domain to record browsing behavior and build interest-based audience profiles used in targeted display advertising. Cookie lifetimes are typically 30–365 days depending on campaign configuration.

How does ConsentStack manage Exponential Interactive on publisher sites?

ConsentStack assigns Exponential Interactive to the marketing consent category. When a visitor declines consent, ConsentStack blocks the ad tags from loading, preventing cookie placement and bid-stream data transmission until the user explicitly opts in.

Related Vendors

Google Ads
Google Ads
Google Ads is Google's advertising platform for search, display, and remarketing campaigns. Conversion tracking scripts fire on advertiser landing pages to measure actions taken after ad clicks. The remarketing tag builds audience lists for retargeting users across Google's ad network.
Google
Google
Google is the dominant provider of web analytics, advertising, and infrastructure tools. Scripts like Google Analytics, Tag Manager, Ads, and reCAPTCHA collect behavioral data, manage tag firing, serve targeted ads, and detect bots. Sets persistent cookies to track users and correlate activity across sites.
Microsoft Dynamics 365
Microsoft Dynamics 365
Microsoft Dynamics 365 is a suite of CRM and ERP applications that integrates with websites through tracking scripts and embedded forms. Web tracking code captures visitor behavior, page views, and form submissions to build customer profiles and score leads. Sets cookies to identify returning visitors and attribute marketing touchpoints across sessions.
Microsoft
Microsoft
Runs Clarity (session recording and heatmaps), the Microsoft Advertising UET tag (conversion tracking), and Bing's remarketing pixel. Clarity injects a recording script that captures mouse movements, clicks, and rage clicks. The UET tag fires conversion events to tie ad clicks to on-site actions across Microsoft's ad network.
Microsoft Advertising UET Tag
Microsoft Advertising UET Tag
Microsoft Advertising UET Tag is the Universal Event Tracking pixel for Microsoft's ad platform, formerly Bing Ads. The JavaScript tag fires on advertiser websites to track page views, conversions, and custom events for campaign optimization. Sets cookies to identify visitors across sessions and attribute conversions to Microsoft Search and Audience Network ad clicks.
LinkedIn Ads
LinkedIn Ads
LinkedIn Ads is LinkedIn's advertising platform for B2B marketing and professional audience targeting. Conversion tracking scripts and pixels fire on advertiser websites to measure sign-ups, downloads, and purchases driven by LinkedIn ad campaigns. Sets cookies for audience matching, retargeting list building, and cross-device attribution reporting.

Manage consent for Exponential Interactive

ConsentStack automatically detects and manages Exponential Interactive trackers so your site stays compliant with global privacy regulations.

Get started