eyeota

eyeota

Audience intelligence and cross-device targeting platform. eyeota collects behavioral and demographic audience segments from publisher sites and makes them available for programmatic targeting. Scripts fire on publisher pages to classify visitors into interest-based categories.

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Overview

eyeota is an audience intelligence and cross-device targeting platform. It collects behavioral and demographic audience segments from publisher sites and makes them available for programmatic ad targeting.

What This Script Does

  • Fires classification pixels on publisher pages to categorize visitors into interest-based audience segments
  • Sets third-party cookies and syncs user identifiers across devices and platforms
  • Collects browsing behavior data (page content, visit frequency, site categories) for segment creation
  • Transmits audience segment data to demand-side platforms and data management platforms
  • Enables cross-site audience extension for programmatic advertisers

Consent & Compliance

  • Consent Category: Marketing
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-in Required: Yes — collects behavioral data and builds cross-site audience profiles for advertising, requiring explicit opt-in

Should You Block This Without Consent?

Yes. eyeota is a data broker that collects browsing behavior to build audience segments sold to advertisers. This is a core tracking use case that requires explicit consent under GDPR, ePrivacy, and CCPA.

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Consent Categories

Marketing

Also Known As

eyeotaEyeotaaudience data platformaudience segmentationbehavioral targetingprogrammatic audience dataDMP

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

eyeota.netMarketing

Frequently Asked Questions

Is consent required for eyeota audience tracking?

Yes, consent is required. eyeota fires classification pixels on publisher pages to categorize visitors into interest-based audience segments for programmatic ad targeting. It sets third-party cookies and syncs user identifiers across devices, making explicit marketing consent mandatory under GDPR and ePrivacy regulations.

What data does eyeota collect from site visitors?

eyeota fires classification pixels on publisher pages that collect browsing behavior including page content, visit frequency, and site categories to build audience segments. It sets third-party cookies and syncs user identifiers across devices and platforms for cross-device targeting by demand-side platforms.

How does ConsentStack handle eyeota on publisher sites?

ConsentStack identifies eyeota classification pixels and tracking scripts, assigning them to the marketing consent category. All audience segment collection and cookie syncing is blocked until the visitor provides marketing consent. When approved, eyeota can categorize the visitor into audience segments for programmatic targeting.

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Manage consent for eyeota

ConsentStack automatically detects and manages eyeota trackers so your site stays compliant with global privacy regulations.

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