FastG8

FastG8

FastG8 is a real-time advertising verification and quality assurance platform. Scripts run pre-bid and post-bid checks on programmatic ad impressions to detect fraud, brand safety issues, and viewability problems.

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Overview

FastG8 is a real-time advertising verification and quality assurance platform. Scripts run pre-bid and post-bid checks on programmatic ad impressions to detect fraud, brand safety issues, and viewability problems.

What This Script Does

  • Runs pre-bid analysis to evaluate ad impression quality before auction completion
  • Performs post-bid verification checks on served ad creatives for brand safety compliance
  • Detects invalid traffic (bot impressions, click fraud, domain spoofing)
  • Measures ad viewability metrics (time in view, percentage visible)
  • Sets cookies for verification session management and fraud detection continuity
  • Reports verification results to advertisers and demand-side platforms

Consent & Compliance

  • Consent Category: Essential / Analytics
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-in Required: Conditional — when deployed as part of ad fraud prevention infrastructure, it may qualify as essential for publishers; the analytics component for viewability measurement may require consent

Should You Block This Without Consent?

Conditional. FastG8 serves a dual purpose. Its fraud detection and brand safety verification functions are essential for maintaining ad ecosystem integrity and may qualify for a legitimate interest basis. However, if the viewability and analytics data is shared with advertising partners for targeting optimization, those components should be gated behind consent. Evaluate your specific deployment to determine which functions are active.

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Consent Categories

Essential
Analytics

Also Known As

FastG8ad fraud detectionprogrammatic ad verificationbrand safetyviewability measurementad quality

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

fg8dgt.comMarketing

Frequently Asked Questions

Is consent required for FastG8 ad verification?

Conditional. FastG8 serves dual purposes. Its fraud detection and brand safety functions may qualify as essential under legitimate interest, but viewability measurement and analytics data shared with advertising partners for targeting optimization require consent under GDPR and ePrivacy.

What does FastG8 measure and set on my site?

FastG8 runs pre-bid and post-bid checks on programmatic ad impressions, detects invalid traffic including bot impressions and domain spoofing, measures ad viewability metrics, and sets cookies for verification session management and fraud detection continuity. Results are reported to advertisers and demand-side platforms.

How does ConsentStack categorize and manage FastG8?

ConsentStack classifies FastG8 as a mixed essential and analytics vendor. The fraud detection components may be allowed without consent under legitimate interest, while the viewability analytics and reporting features are gated behind consent. Review your specific deployment to configure this correctly.

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Manage consent for FastG8

ConsentStack automatically detects and manages FastG8 trackers so your site stays compliant with global privacy regulations.

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