Fathom

Fathom

Privacy-first web analytics platform that counts unique visitors without cookies or fingerprinting. Fathom uses a sampling-based approach to report traffic trends while keeping all visitor data anonymous. GDPR, CCPA, and PECR compliant without a consent requirement.

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Overview

Fathom is a privacy-first web analytics platform that measures website traffic without using cookies, fingerprinting, or collecting personal data. It provides aggregate visitor counts and page view trends while remaining fully anonymous by design.

What This Script Does

The Fathom script loads a lightweight tracking snippet that records page views and referrer data. It does not set any cookies or use browser storage. It does not fingerprint visitors or collect IP addresses for analytics purposes. Unique visitor counting uses a hash-based approach that cannot be reversed to identify individuals. The script makes requests to Fathom's servers to transmit anonymized page view events.

Consent & Compliance

  • Consent Category: Analytics (privacy-preserving)
  • Cookies/Storage: None
  • GDPR/ePrivacy: Fathom is designed to be exempt from consent requirements under GDPR and ePrivacy Directive because it does not process personal data or use tracking technologies. EU DPAs have generally accepted that cookieless, anonymous analytics do not require consent.
  • CCPA: No personal information is collected or sold.
  • PECR: Compliant without consent as no information is stored on or retrieved from the user's device for tracking purposes.

Should You Block This Without Consent?

No. Fathom does not use cookies, fingerprinting, or any form of personal data collection. It is designed to operate without consent requirements and has been validated as compliant by multiple EU data protection authorities.

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Consent Categories

Analytics

Also Known As

Fathom Analyticscookieless analyticsprivacy-first analyticsGDPR compliant analyticsno cookie trackingFathom web stats

Industries

Computers Electronics and Technology

Tracked Domains (1)

cdn.usefathom.comAnalytics

Frequently Asked Questions

Does Fathom Analytics require cookie consent?

No, Fathom generally does not require cookie consent. It is a privacy-first analytics platform that counts visitors without cookies, fingerprinting, or personal data collection. Fathom is designed to comply with GDPR, CCPA, and PECR out of the box, using anonymous hash-based counting that cannot identify individuals.

What data does Fathom collect from website visitors?

Fathom's lightweight script records page views and referrer data without setting cookies or using browser storage. It does not fingerprint visitors or store IP addresses for analytics. Unique visitor counting relies on a hash-based approach that cannot be reversed to identify individuals, keeping all data fully anonymous.

How does ConsentStack treat Fathom Analytics?

ConsentStack detects Fathom's tracking script and classifies it under analytics. Because Fathom operates without cookies or personal data collection, ConsentStack recognizes it as privacy-respecting. Site operators can configure whether to load it with or without consent based on their compliance preferences.

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Manage consent for Fathom

ConsentStack automatically detects and manages Fathom trackers so your site stays compliant with global privacy regulations.

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