Fjord

Fjord

Advertising technology platform for premium publishers and broadcasters. The Fjord (CommandersAct) script serves as a server-side tag management system and customer data platform, collecting first-party events and forwarding them to connected marketing destinations.

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Overview

Fjord (CommandersAct) is a server-side tag management system and customer data platform used by publishers and advertisers. It collects first-party user events and forwards them to connected marketing, analytics, and advertising destinations.

What This Script Does

The Fjord/CommandersAct script acts as a client-side event collector that captures page views, clicks, form submissions, and e-commerce interactions. It sets first-party cookies to identify returning visitors and maintain session continuity. Collected events are sent to CommandersAct's server-side platform, which then distributes data to configured third-party destinations (ad platforms, analytics tools, CRM systems). The script may also load additional third-party tags dynamically based on tag management rules and consent state.

Consent & Compliance

  • Consent Category: Marketing / Analytics (with functional tag management capabilities)
  • Cookies/Storage: Sets first-party cookies for visitor identification and session tracking. May facilitate third-party cookie setting through managed tags.
  • GDPR/ePrivacy: Requires consent. The script collects behavioral data and sets non-essential cookies for marketing and analytics purposes. CommandersAct does include a consent management module, but the data collection itself requires prior consent.
  • CCPA: Event data forwarded to advertising platforms may constitute sharing of personal information.

Should You Block This Without Consent?

Yes. Fjord/CommandersAct collects behavioral data and forwards it to marketing and analytics destinations. It sets tracking cookies and enables cross-platform data sharing. All non-essential tag firing should be blocked until consent is obtained.

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Consent Categories

Analytics
Marketing
Functional

Also Known As

fjordCommandersActCommanders Actserver-side tag managementcustomer data platformTagCommander

Industries

Computers Electronics and TechnologyProgramming and Developer SoftwareBusiness and Consumer ServicesMarketing and Advertising

Tracked Domains (2)

tagcommander.comMarketing
commander1.comAnalytics

Frequently Asked Questions

Does Fjord require cookie consent on my website?

Yes. Fjord, the CommandersAct tag management and customer data platform, collects behavioral data, sets first-party tracking cookies, and forwards data to connected marketing and analytics destinations. This requires opt-in consent under GDPR and ePrivacy before any tags fire.

What does Fjord collect from website visitors?

The Fjord/CommandersAct script captures page views, clicks, form submissions, and e-commerce interactions. It sets first-party cookies for visitor identification and session tracking, and may facilitate third-party cookie setting through managed tags it activates. Collected events are forwarded to configured marketing destinations.

How does ConsentStack manage Fjord consent?

ConsentStack detects Fjord/CommandersAct scripts and assigns them to the analytics and marketing categories. The tag container is blocked on page load until the visitor grants consent. ConsentStack activates the container on grant, enabling all downstream tags it manages. On denial, no events fire and no cookies are set.

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Manage consent for Fjord

ConsentStack automatically detects and manages Fjord trackers so your site stays compliant with global privacy regulations.

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