Overview
Geniee is a programmatic advertising platform serving display and native ad units primarily in Japanese and Asian markets. It operates an ad network connecting publishers with demand-side buyers.
What This Script Does
Geniee scripts load ad creatives into designated ad slots on publisher pages. They set cookies for frequency capping (limiting how often a user sees the same ad), audience targeting, and conversion attribution. Network requests fire to Geniee's ad servers and partner demand-side platforms to run real-time bidding auctions. The scripts collect data including page context, user agent, IP address, and cookie identifiers to select and serve targeted advertisements.
Consent & Compliance
Geniee falls under the marketing consent category. Its scripts set third-party cookies for ad targeting and cross-site tracking. Under GDPR and ePrivacy, opt-in consent is required before loading. Under Japan's APPI (Act on Protection of Personal Information) and its 2022 amendments, providing cookies to third-party ad platforms requires user notification and may require consent depending on the data shared. Under CCPA, the data sharing with ad networks likely constitutes "selling" or "sharing" personal information.
Should You Block This Without Consent?
Yes. Geniee is a programmatic advertising platform that sets tracking cookies and shares user data with ad exchanges. Block until marketing consent is obtained.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
gssprt.jpMarketingFrequently Asked Questions
Is consent required before loading Geniee ads?
Yes, consent is required. Geniee is a programmatic advertising platform that sets cookies for frequency capping, audience targeting, and conversion attribution. Under GDPR and ePrivacy regulations, these marketing cookies require explicit visitor consent before they can be placed.
What tracking does Geniee perform on publisher pages?
Geniee loads scripts that serve display and native ad units into designated ad slots. These scripts set cookies for frequency capping, audience targeting, and conversion tracking. They fire network requests to Geniee ad servers and partner demand-side platforms for real-time bidding auctions, collecting page context and visitor data.
How does ConsentStack manage Geniee ad scripts?
ConsentStack detects Geniee scripts and ad server requests on publisher pages and classifies them under the marketing consent category. Geniee scripts are blocked until the visitor grants marketing consent. Once approved, the ad scripts load and participate in real-time bidding as normal.
Related Vendors
Manage consent for Geniee
ConsentStack automatically detects and manages Geniee trackers so your site stays compliant with global privacy regulations.