INFOnline

INFOnline

German digital audience measurement and analytics company. INFOnline (IVW) scripts fire on publisher pages to count page impressions and unique users for official German media measurement reports used by advertisers and agencies.

Back to Vendor Library

Overview

INFOnline (IVW) is a German digital audience measurement organization that provides official reach metrics for online media. Its measurement scripts are deployed by German publishers to count page impressions and unique users for standardized media reporting used by advertisers and agencies.

What This Script Does

  • Fires a measurement pixel or script on each page view to count impressions
  • Sets cookies or uses other identifiers to count unique users (deduplicate repeat visits)
  • Sends page view data (URL, timestamp, client identifier) to INFOnline's census measurement servers
  • Produces standardized reach figures published by IVW (Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern)
  • Does not serve ads or perform behavioral targeting

Consent & Compliance

  • Consent category: Analytics
  • GDPR/ePrivacy: INFOnline sets cookies or uses identifiers to count unique users, which requires consent under the ePrivacy Directive. While the purpose is measurement rather than advertising, the use of persistent identifiers triggers consent requirements. INFOnline offers a consent-free measurement variant (SZMnG) that uses privacy-preserving counting methods.
  • CCPA: Audience measurement data is generally anonymized. Low CCPA risk unless user-level identifiers are retained.

Should You Block This Without Consent?

Conditional. If using INFOnline's standard measurement with cookies/identifiers, consent is required. If using their newer privacy-preserving measurement variant (SZMnG / INFOnline Pseudonym), which avoids persistent identifiers, it may operate without consent. Check which measurement method your implementation uses.

Visit website

Consent Categories

Analytics

Also Known As

infonlineIVWINFOnline IVWgerman audience measurementpublisher measurement germanypage impressionsAGOF

Industries

Computers Electronics and Technology

Tracked Domains (1)

ioam.deAnalytics

Frequently Asked Questions

Does INFOnline (IVW) measurement require visitor consent?

Yes. INFOnline is an analytics service counting page impressions and unique users for official German media reports. It uses cookies or identifiers to deduplicate visitors. Under GDPR and the German TTDSG, consent is required before setting these identifiers, though some implementations may qualify for census measurement exemptions.

What does the INFOnline measurement script track?

INFOnline fires a measurement pixel or script on each page view to count impressions for IVW standardized reach reporting. It sets cookies or uses other identifiers to deduplicate repeat visits and count unique users. Data sent includes the page URL, timestamp, and a client identifier. It does not serve ads or perform behavioral targeting.

How does ConsentStack handle INFOnline tracking scripts?

ConsentStack detects INFOnline's measurement scripts and categorizes them under analytics. Without consent, ConsentStack blocks the measurement pixel from firing and prevents tracking identifiers from being set. Once analytics consent is granted, INFOnline loads and begins counting impressions for IVW reporting.

Related Vendors

Google
Google
Google is the dominant provider of web analytics, advertising, and infrastructure tools. Scripts like Google Analytics, Tag Manager, Ads, and reCAPTCHA collect behavioral data, manage tag firing, serve targeted ads, and detect bots. Sets persistent cookies to track users and correlate activity across sites.
Google Analytics
Google Analytics
Google Analytics is the world's most widely deployed web analytics platform. Scripts track page views, sessions, user demographics, traffic sources, and conversion events. Drops cookies to identify returning visitors and attribute user journeys across sessions.
Firebase
Firebase
Firebase is Google's mobile and web application development platform offering authentication, real-time database, cloud functions, and analytics. Web SDK scripts initialize Firebase services and may track app events via Firebase Analytics, which is powered by Google Analytics 4. Widely used in single-page apps and PWAs for backend infrastructure and usage tracking.
Microsoft
Microsoft
Runs Clarity (session recording and heatmaps), the Microsoft Advertising UET tag (conversion tracking), and Bing's remarketing pixel. Clarity injects a recording script that captures mouse movements, clicks, and rage clicks. The UET tag fires conversion events to tie ad clicks to on-site actions across Microsoft's ad network.
Microsoft Dynamics 365
Microsoft Dynamics 365
Microsoft Dynamics 365 is a suite of CRM and ERP applications that integrates with websites through tracking scripts and embedded forms. Web tracking code captures visitor behavior, page views, and form submissions to build customer profiles and score leads. Sets cookies to identify returning visitors and attribute marketing touchpoints across sessions.
LinkedIn Insight Tag
LinkedIn Insight Tag
LinkedIn Insight Tag is a JavaScript tracking pixel for LinkedIn's advertising and analytics platform. The tag fires on every page view to collect URL, referrer, IP address, and device data for conversion tracking, website demographics reporting, and retargeting audience building. Sets cookies to identify LinkedIn members across advertiser websites.

Manage consent for INFOnline

ConsentStack automatically detects and manages INFOnline trackers so your site stays compliant with global privacy regulations.

Get started