Ividence

Ividence

French audience intelligence platform for programmatic targeting. Ividence scripts collect behavioral data on publisher sites to build audience segments for display advertising campaigns in French-speaking markets.

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Overview

Ividence is a French audience intelligence platform for programmatic advertising targeting. Their scripts collect behavioral data on publisher sites to build audience segments for display campaigns in French-speaking markets.

What This Script Does

  • Collects browsing behavior and content consumption data on publisher sites
  • Builds audience segments based on observed interests and behavioral patterns
  • Sets cookies for user identification and segment assignment across sites
  • Syncs audience data with demand-side platforms for programmatic targeting
  • Makes requests to Ividence servers for segment classification and data collection

Consent & Compliance

  • Consent category: Marketing / Analytics
  • Applicable regulations: GDPR, ePrivacy Directive, CNIL guidelines (France)
  • Opt-in required: Yes under GDPR/ePrivacy. Audience profiling and cross-site tracking require explicit consent.
  • CNIL (French DPA) has issued specific guidance on audience measurement and tracking, with strict opt-in requirements for profiling.

Should You Block This Without Consent?

Yes. Ividence scripts perform behavioral profiling and audience segmentation for advertising targeting. This is marketing functionality requiring prior consent under GDPR, ePrivacy, and CNIL guidelines.

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Consent Categories

Marketing
Analytics

Also Known As

IvidenceFrench ad targetingFrench programmaticaudience intelligence Francedisplay advertising France

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

ivitrack.comMarketing

Frequently Asked Questions

Does Ividence require cookie consent?

Yes, Ividence requires cookie consent. As a marketing and analytics tool, it collects behavioral browsing data and sets cross-site tracking cookies to build audience segments for programmatic advertising. Under GDPR and ePrivacy regulations, explicit visitor consent is mandatory before Ividence scripts can load.

What data does Ividence collect through its scripts?

Ividence scripts gather browsing behavior and content consumption data on publisher sites to construct audience segments. They set cookies for user identification and segment assignment across sites, share audience data with programmatic ad platforms, and track content interaction patterns for targeting in French-speaking markets.

How does ConsentStack handle Ividence?

ConsentStack detects Ividence scripts on your site and classifies them under the marketing category. When a visitor has not granted marketing consent, ConsentStack blocks Ividence from loading and setting cookies. Once consent is given, the scripts are allowed to run and collect audience data normally.

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Manage consent for Ividence

ConsentStack automatically detects and manages Ividence trackers so your site stays compliant with global privacy regulations.

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