Kissmetrics

Kissmetrics

Behavioral analytics platform used by enterprise product teams to track user flows, cohort retention, and funnel performance. Kissmetrics ties behavioral events to individual users over time, enabling long-term lifecycle analysis. Sets a persistent cookie to maintain identity across sessions.

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Overview

Kissmetrics is a behavioral analytics platform used by enterprise product teams to track user flows, cohort retention, and funnel performance. It ties behavioral events to individual users over time, enabling long-term lifecycle analysis across sessions and devices.

What This Script Does

Kissmetrics loads a JavaScript library that captures page views, custom events, and user properties. It sets a persistent first-party cookie (typically km_ai and km_ni) to maintain user identity across sessions. Events are sent to Kissmetrics' servers with timestamps, user identifiers, and custom properties. The script supports explicit user identification (e.g., after login) to merge anonymous and authenticated activity into a single profile. Additional cookies track referral source and landing page data.

Consent & Compliance

Consent Category: Analytics

Kissmetrics sets persistent cookies that track individual users across sessions for behavioral profiling. This goes beyond anonymous aggregate analytics. Under GDPR and ePrivacy, persistent user-level tracking cookies require consent. CCPA considers this personal information collection requiring disclosure. Note: Kissmetrics was involved in a 2011 FTC case regarding undeletable tracking, which led to industry-wide scrutiny of supercookie techniques.

Should You Block This Without Consent?

Yes. Kissmetrics sets persistent tracking cookies tied to individual user profiles. The user-level behavioral tracking across sessions constitutes personal data processing that requires consent under GDPR/ePrivacy. Block until the user grants analytics consent.

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Consent Categories

Analytics

Also Known As

kissmetricsbehavioral analyticsuser identity trackingcohort analysisfunnel analyticsuser lifecycleretention analytics

Industries

Computers Electronics and Technology

Tracked Domains (2)

kissmetrics.ioAnalytics
i.kissmetrics.ioAnalytics

Frequently Asked Questions

Does Kissmetrics require visitor consent for tracking?

Yes, Kissmetrics requires consent. It is a behavioral analytics platform that ties events to individual user identities across sessions and devices using persistent tracking cookies. This person-level tracking for lifecycle and cohort analysis constitutes analytics processing requiring explicit consent under GDPR and similar regulations.

What tracking cookies does Kissmetrics set?

Kissmetrics loads a JavaScript library that sets persistent first-party cookies, notably km_ai and km_ni, to maintain user identity across sessions. It captures page views, custom events, and user properties with timestamps. This data feeds into cohort retention analysis, funnel performance reports, and long-term lifecycle tracking.

How does ConsentStack handle Kissmetrics analytics?

ConsentStack detects Kissmetrics' JavaScript library and classifies it under the analytics consent category. When visitors decline consent, ConsentStack blocks the script from loading, preventing its persistent identity cookies from being set. Upon consent, the analytics library loads and begins person-level behavioral tracking.

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Manage consent for Kissmetrics

ConsentStack automatically detects and manages Kissmetrics trackers so your site stays compliant with global privacy regulations.

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