LiveIntent

LiveIntent

LiveIntent is an identity and people-based marketing platform. Scripts read and write hashed email identifiers in the browser to recognize newsletter subscribers who visit advertiser websites, enabling email-based audience targeting for display campaigns.

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Overview

LiveIntent is an identity and people-based marketing platform. Its scripts recognize newsletter subscribers who visit advertiser websites by reading and writing hashed email identifiers, enabling email-based audience targeting for display advertising campaigns.

What This Script Does

LiveIntent scripts deploy an identity resolution mechanism on publisher and advertiser sites. When a user arrives from a newsletter click, the script captures the hashed email identifier from URL parameters and stores it in the browser. On subsequent visits, the script reads this stored identifier and sends it to LiveIntent's servers, which resolve it against their identity graph for audience matching. The script may sync identifiers with third-party demand-side platforms for programmatic ad targeting. Cookies and localStorage are used to persist the hashed email identifier.

Consent & Compliance

Consent Category: Marketing

LiveIntent scripts perform identity resolution using hashed email addresses for advertising purposes. Under GDPR, hashed email addresses are pseudonymous personal data requiring consent for advertising use. The cross-site identity resolution and data sharing with ad platforms requires explicit opt-in. CCPA classifies this as sale/sharing of personal information.

Should You Block This Without Consent?

Yes. LiveIntent scripts perform identity resolution for advertising targeting using hashed personal identifiers. They set persistent cookies and share data with advertising platforms. Block until the user grants marketing consent.

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Consent Categories

Marketing

Also Known As

LiveIntentpeople-based marketingemail-based targetinghashed email advertisingidentity resolutionnewsletter audience targeting

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

liadm.comMarketing

Frequently Asked Questions

Is consent required before loading LiveIntent scripts?

Yes. LiveIntent resolves hashed email identifiers for advertising targeting, which constitutes personal data processing under GDPR. It also shares data with ad platforms, qualifying as sale or sharing under CCPA. Marketing consent is required before the script loads.

How does LiveIntent identify visitors on advertiser sites?

When a user arrives via a newsletter link, LiveIntent captures the hashed email from the URL and stores it in cookies or localStorage. On return visits, it reads the identifier and sends it to LiveIntent's identity graph for audience matching and programmatic targeting.

How does ConsentStack manage LiveIntent on my site?

ConsentStack tags LiveIntent as a marketing vendor and prevents its identity resolution scripts from running until explicit consent is granted. This ensures hashed email identifiers are not captured or shared with advertising platforms without visitor permission.

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Manage consent for LiveIntent

ConsentStack automatically detects and manages LiveIntent trackers so your site stays compliant with global privacy regulations.

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