Lucid Holdings

Lucid Holdings

Lucid Holdings operates a performance analytics platform for time-based ad campaigns and sponsorships. Scripts measure audience delivery, reach, frequency, and engagement for brand sponsorships and direct-sold advertising campaigns, providing campaign effectiveness metrics to advertisers.

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Overview

Lucid Holdings provides performance analytics for time-based ad campaigns and sponsorships. Their scripts measure audience delivery, reach, and frequency for brand sponsorships and direct-sold advertising campaigns.

What This Script Does

The Lucid script measures campaign delivery metrics: how many unique users saw a sponsorship or ad placement, how frequently they were exposed, and whether reach targets were met. It sets cookies or uses fingerprinting techniques to deduplicate audience counts across sessions. The script makes requests to Lucid's measurement servers to report impression data tied to specific campaign identifiers.

Consent & Compliance

Lucid falls under the analytics consent category, specifically advertising measurement. While it measures ad performance rather than targeting users, it still tracks individual users across sessions to calculate reach and frequency. Under GDPR/ePrivacy, this requires consent because it sets cookies and processes data to identify unique users. Under CCPA, this measurement data may be considered personal information.

Should You Block This Without Consent?

Yes. Lucid tracks individual users to measure advertising campaign performance. Even though it is measurement rather than targeting, it uses cookies and user identification that require consent under GDPR/ePrivacy.

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Consent Categories

Analytics

Also Known As

Lucid Holdingsad measurementreach and frequencybrand sponsorship analyticscampaign measurement

Industries

Programming and Developer SoftwareComputers Electronics and Technology

Tracked Domains (1)

samplicio.usMarketing

Frequently Asked Questions

Is consent required for Lucid Holdings on my website?

Yes. Lucid Holdings is tagged analytics and its scripts measure ad campaign delivery metrics including unique reach and frequency. Under GDPR and ePrivacy, analytics scripts that set cookies or process device identifiers require prior visitor consent before loading.

What data does Lucid Holdings collect?

Lucid Holdings scripts measure how many unique users saw a sponsorship or ad placement and how often. They collect session identifiers and device signals to deduplicate reach counts, and report delivery metrics back to Lucid's platform for advertiser and publisher campaign reporting.

How does ConsentStack handle Lucid Holdings?

ConsentStack categorizes Lucid Holdings as an analytics vendor. Its measurement scripts are blocked by default until a visitor grants consent. Once consent is confirmed, ConsentStack permits the Lucid script to load, enabling reach and frequency data collection for campaign reporting.

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Manage consent for Lucid Holdings

ConsentStack automatically detects and manages Lucid Holdings trackers so your site stays compliant with global privacy regulations.

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