Lytics

Lytics

Lytics is a customer data platform that builds real-time audience segments from behavioral and transactional data. Scripts collect user behavior signals from websites and apps, which are combined with CRM and marketing data to build predictive audience profiles. Segments are activated across ad platforms, email, and personalization tools.

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Overview

Lytics is a customer data platform (CDP) that builds real-time audience segments from behavioral and transactional data. It collects user behavior signals from websites and combines them with CRM and marketing data to create predictive audience profiles.

What This Script Does

The Lytics JavaScript tag collects detailed user behavior: page views, clicks, form submissions, scroll depth, and custom events. It sets a persistent first-party cookie to identify users across sessions and links anonymous browsing data to known user profiles when identification events occur (form fills, logins). Collected data is transmitted to Lytics servers where it is merged with CRM, email, and transactional data to build unified customer profiles. These profiles are activated by syncing audience segments to ad platforms, email tools, and personalization engines.

Consent & Compliance

Lytics is an analytics and marketing tool. It builds comprehensive user profiles from behavioral data and activates those profiles for advertising and marketing purposes. Under GDPR, this constitutes profiling and requires explicit opt-in consent. The persistent cookie for cross-session identification requires consent under ePrivacy. Under CCPA, sharing audience segments with ad platforms may constitute a sale of personal information. Lytics' data enrichment — combining browsing behavior with CRM data — amplifies the privacy implications.

Should You Block This Without Consent?

Yes. Lytics collects behavioral data, builds user profiles, and shares audience segments with third-party marketing platforms. This requires explicit opt-in consent for marketing/analytics under GDPR/ePrivacy.

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Consent Categories

Analytics
Marketing

Also Known As

lytics CDPlytics customer data platformlytics GDPRbehavioral analytics CDPlytics audience segmentslytics tracking

Industries

Computers Electronics and Technology

Tracked Domains (1)

c.lytics.ioAnalytics

Frequently Asked Questions

Does Lytics require cookie consent?

Yes. Lytics is a customer data platform that builds real-time audience segments from behavioral and transactional data collected via website scripts. This constitutes analytics and marketing processing under GDPR and ePrivacy, requiring prior consent. CCPA also applies as behavioral profiles may be used for targeted advertising.

What data does Lytics collect from website visitors?

Lytics scripts collect behavioral signals including page views, click events, content affinity, and session duration. These are combined with CRM and transactional data to build individual audience profiles. Cookies store persistent visitor identifiers used to recognize returning users and update their profiles across visits.

How does ConsentStack handle Lytics consent?

ConsentStack detects Lytics scripts and assigns them to the analytics and marketing categories. If a visitor denies consent, ConsentStack blocks Lytics from loading, preventing behavioral data collection and audience profile updates. When consent is granted, Lytics initializes and begins building visitor segments as configured.

Related Vendors

Google
Google
Google is the dominant provider of web analytics, advertising, and infrastructure tools. Scripts like Google Analytics, Tag Manager, Ads, and reCAPTCHA collect behavioral data, manage tag firing, serve targeted ads, and detect bots. Sets persistent cookies to track users and correlate activity across sites.
Google Analytics
Google Analytics
Google Analytics is the world's most widely deployed web analytics platform. Scripts track page views, sessions, user demographics, traffic sources, and conversion events. Drops cookies to identify returning visitors and attribute user journeys across sessions.
Firebase
Firebase
Firebase is Google's mobile and web application development platform offering authentication, real-time database, cloud functions, and analytics. Web SDK scripts initialize Firebase services and may track app events via Firebase Analytics, which is powered by Google Analytics 4. Widely used in single-page apps and PWAs for backend infrastructure and usage tracking.
Microsoft
Microsoft
Runs Clarity (session recording and heatmaps), the Microsoft Advertising UET tag (conversion tracking), and Bing's remarketing pixel. Clarity injects a recording script that captures mouse movements, clicks, and rage clicks. The UET tag fires conversion events to tie ad clicks to on-site actions across Microsoft's ad network.
Microsoft Dynamics 365
Microsoft Dynamics 365
Microsoft Dynamics 365 is a suite of CRM and ERP applications that integrates with websites through tracking scripts and embedded forms. Web tracking code captures visitor behavior, page views, and form submissions to build customer profiles and score leads. Sets cookies to identify returning visitors and attribute marketing touchpoints across sessions.
LinkedIn Insight Tag
LinkedIn Insight Tag
LinkedIn Insight Tag is a JavaScript tracking pixel for LinkedIn's advertising and analytics platform. The tag fires on every page view to collect URL, referrer, IP address, and device data for conversion tracking, website demographics reporting, and retargeting audience building. Sets cookies to identify LinkedIn members across advertiser websites.

Manage consent for Lytics

ConsentStack automatically detects and manages Lytics trackers so your site stays compliant with global privacy regulations.

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