Mediaocean

Mediaocean

Mediaocean is an advertising workflow and omnichannel campaign management platform for enterprise media operations. Scripts may appear as part of media planning, buying, and verification infrastructure, tracking ad delivery and campaign performance across digital advertising channels.

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Overview

Mediaocean is an enterprise advertising workflow and omnichannel campaign management platform. It provides infrastructure for media planning, buying, and billing across advertising operations.

What This Script Does

Mediaocean scripts may appear on advertiser sites as part of campaign tracking and attribution workflows. They fire pixels to record ad impressions and conversions, connecting on-site actions back to media buys managed through Mediaocean's platform. The scripts transmit event data to Mediaocean's servers for campaign performance reporting and may set cookies for attribution tracking across sessions.

Consent & Compliance

Mediaocean falls under the marketing consent category. Its tracking pixels and attribution cookies process personal data (IP addresses, browsing activity, conversion events) for advertising measurement purposes. Under GDPR/ePrivacy, these non-essential cookies require explicit opt-in consent. CCPA considers this data collection as part of advertising operations that may constitute a sale/share.

Should You Block This Without Consent?

Yes. This is advertising infrastructure used for campaign tracking and attribution. Block until the user consents to marketing.

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Consent Categories

Marketing

Also Known As

mediaoceanDonovan Data Systemsmedia buying platformad workflowomnichannel advertisingcampaign management

Industries

Business and Consumer ServicesMarketing and AdvertisingComputers Electronics and TechnologyProgramming and Developer Software

Tracked Domains (1)

flashtalking.comMarketing

Frequently Asked Questions

Does Mediaocean require consent?

Yes. Mediaocean fires campaign attribution pixels and sets cookies that process personal data including IP addresses and conversion events. Under GDPR and ePrivacy, these marketing cookies require explicit opt-in consent before they may fire.

What does the Mediaocean script do on my site?

It fires tracking pixels on advertiser pages to record ad impressions and conversions, linking on-site actions back to media buys managed through Mediaocean's omnichannel platform, then transmits that data to Mediaocean servers for campaign reporting.

How does ConsentStack handle Mediaocean?

ConsentStack classifies Mediaocean as a marketing vendor and blocks its attribution pixels until the visitor grants marketing consent. Consent records are logged with timestamps so you have an auditable record of when tracking was permitted.

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Manage consent for Mediaocean

ConsentStack automatically detects and manages Mediaocean trackers so your site stays compliant with global privacy regulations.

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