MGID

MGID

MGID is a native advertising network and content distribution platform. Scripts serve sponsored content recommendation widgets on publisher sites, displaying promoted articles and advertiser content alongside editorial recommendations, and track click-through and engagement metrics for campaigns.

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Overview

MGID is a native advertising network and content distribution platform. It serves sponsored content recommendations on publisher websites, typically appearing as "recommended content" or "you may also like" widgets.

What This Script Does

The MGID script loads sponsored content recommendation widgets that display paid articles and advertiser landing pages alongside editorial content. It renders clickable thumbnails with headlines designed to drive traffic to advertiser sites. The script sets cookies for user identification, ad frequency capping, and click attribution. It tracks impressions, clicks, and engagement metrics and sends this data to MGID's ad servers. The script makes requests to MGID's content recommendation engine to fetch personalized sponsored content.

Consent & Compliance

MGID falls under the marketing consent category. It serves paid advertising content and sets tracking cookies for ad performance measurement and user identification. Under GDPR/ePrivacy, the advertising cookies and behavioral tracking require explicit opt-in consent. Native advertising widgets that blend with editorial content raise additional transparency concerns under advertising disclosure regulations. CCPA classifies sharing user engagement data with an ad network as a sale/share.

Should You Block This Without Consent?

Yes. This is an advertising network that serves sponsored content and sets tracking cookies. Block until the user consents to marketing.

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Consent Categories

Marketing

Also Known As

MGIDnative advertisingcontent recommendationsponsored content widgetcontent distribution networknative ad network

Industries

Marketing and AdvertisingBusiness and Consumer ServicesComputers Electronics and TechnologyBusiness Services

Tracked Domains (1)

mgid.comMarketing

Frequently Asked Questions

Does MGID require consent?

Yes. MGID serves sponsored content recommendations and sets tracking cookies for user identification, frequency capping, and click attribution. It shares engagement data with its ad network, qualifying as selling personal information under CCPA and requiring opt-in consent under GDPR.

What does MGID's script do?

MGID loads native advertising widgets displaying sponsored content thumbnails and headlines. It sets cookies for user identification and ad frequency capping, tracks impressions and clicks, and fetches personalized sponsored content from its recommendation engine for each visitor.

How does ConsentStack manage MGID?

ConsentStack blocks MGID under the marketing consent category and prevents the native ad widgets from loading until the visitor opts in. This stops MGID's tracking cookies from being set and prevents behavioral data from being transmitted to its ad servers without consent.

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Manage consent for MGID

ConsentStack automatically detects and manages MGID trackers so your site stays compliant with global privacy regulations.

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