NinthDecimal

NinthDecimal

Audience intelligence platform for data-driven media planning. NinthDecimal scripts collect location and behavioral signals to build high-precision audience segments used in programmatic display and mobile advertising campaigns.

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Overview

NinthDecimal is an audience intelligence platform that collects location and behavioral signals for data-driven media planning. Its scripts build audience segments used in programmatic display and mobile advertising campaigns.

What This Script Does

  • Collects location signals and behavioral data from site visitors
  • Builds audience segments based on inferred physical location and browsing patterns
  • Sets cookies to identify and track users across the NinthDecimal network
  • Shares audience data with programmatic advertising demand partners
  • Supports campaign targeting based on location-derived audience profiles

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires consent. Collects location-derived data and behavioral signals for advertising purposes.
  • CCPA: Qualifies as sale/sharing of personal information through audience segment distribution to ad partners.
  • ePrivacy: Requires consent for cookies and tracking technologies used in audience profiling.

Should You Block This Without Consent?

Yes. NinthDecimal scripts collect location and behavioral data for advertising audience segmentation. They should be blocked until the user provides consent.

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Consent Categories

Marketing

Also Known As

NinthDecimalNinth Decimallocation data platformmobile audience datageo-targetinglocation intelligence

Industries

Business and Consumer ServicesMarketing and AdvertisingComputers Electronics and TechnologyBusiness Services

Tracked Domains (1)

ninthdecimal.comAnalytics

Frequently Asked Questions

Does NinthDecimal need consent for its tracking?

Yes, consent is required. NinthDecimal collects location signals and behavioral data to build audience segments for programmatic advertising campaigns. It sets cookies for user identification and shares audience data with advertising demand partners, making prior marketing consent mandatory under GDPR and ePrivacy regulations.

What location and behavioral data does NinthDecimal gather?

NinthDecimal scripts collect location signals and browsing patterns from site visitors to build audience segments based on inferred physical location and online behavior. The platform sets cookies to identify users across its network and shares the resulting audience data with programmatic advertising demand partners.

How does ConsentStack detect and manage NinthDecimal?

ConsentStack detects NinthDecimal tracking scripts and classifies them under the marketing consent category. Location signal collection, cookie setting, and audience data sharing are all blocked until the visitor grants marketing consent. Once consent is provided, NinthDecimal can collect data and build audience segments as configured.

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Manage consent for NinthDecimal

ConsentStack automatically detects and manages NinthDecimal trackers so your site stays compliant with global privacy regulations.

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