Partnerize

Partnerize

Affiliate marketing and partnership management platform used by brands to run and track influencer, publisher, and partner programs. Partnerize's script fires conversion events when users complete purchases or signups referred by partner links. Tracks affiliate attribution via cookies and postback URLs.

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Overview

Partnerize is an affiliate marketing and partnership management platform used by brands to run publisher, influencer, and partner referral programs. Its tracking script fires conversion events when users complete purchases or signups that were referred by partner links. The platform handles affiliate attribution, commission calculation, and partner payment.

What This Script Does

  • Fires conversion tracking pixels when a referred visitor completes a purchase or signup
  • Sets cookies to attribute conversions to the referring partner or affiliate link
  • Maintains click-through attribution windows (typically 30 days) via persistent cookies
  • Sends conversion data including order value and product details to Partnerize's servers
  • Supports postback URL integrations for server-to-server conversion tracking

Consent & Compliance

Category: Marketing

Partnerize is a marketing attribution and affiliate tracking platform. It sets persistent cookies to track users from partner click-through to conversion, which constitutes cross-site tracking for advertising purposes.

  • GDPR: Consent required. Sets persistent tracking cookies for affiliate attribution across sites.
  • CCPA: Qualifies as data sharing for advertising purposes with affiliate partners.
  • ePrivacy: Consent required for cookie-based conversion tracking.

Should You Block This Without Consent?

Yes. Partnerize performs cross-site marketing attribution through persistent cookie tracking. Block until marketing consent is obtained.

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Consent Categories

Marketing

Also Known As

Partnerizeaffiliate trackingperformance horizonaffiliate marketing platformconversion attributionpartner program

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

prf.hnMarketing

Frequently Asked Questions

Does Partnerize require cookie consent on my website?

Yes. Partnerize fires conversion tracking pixels and sets persistent cookies with attribution windows typically lasting 30 days to credit affiliate referrals. It falls under the marketing category. GDPR and ePrivacy require explicit opt-in consent before Partnerize scripts may set cookies and collect conversion data.

What cookies does Partnerize set and what data does it collect?

Partnerize sets persistent cookies to attribute conversions to referring affiliate links, maintaining click-through attribution windows of typically 30 days. On conversion events, the script sends order value, product details, and attribution data to Partnerize servers. Postback URLs may also relay conversion data server-side.

How does ConsentStack handle Partnerize tracking on my site?

ConsentStack detects Partnerize by its conversion pixel requests and affiliate tracking parameters. It classifies Partnerize as marketing. When a visitor denies consent, ConsentStack blocks the tracking script, preventing cookie placement and conversion attribution. Affiliate conversions will not be recorded for visitors who withhold consent.

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Manage consent for Partnerize

ConsentStack automatically detects and manages Partnerize trackers so your site stays compliant with global privacy regulations.

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