Pendo

Pendo

Product engagement and analytics platform used by SaaS companies to understand and guide user behavior. Pendo tracks feature usage, in-app events, and NPS scores. Also delivers in-app guides, tooltips, and onboarding walkthroughs via an injected overlay script.

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Overview

Pendo is a product analytics and user engagement platform used by SaaS companies to track feature usage, monitor in-app behavior, and deliver guided onboarding experiences. It records user interactions at the event level and provides product teams with usage insights. Pendo also injects in-app guides, tooltips, and NPS surveys via an overlay script.

What This Script Does

  • Tracks page views, feature clicks, and custom events within the application
  • Records session-level metadata including user ID, account, and role information
  • Delivers in-app guides, tooltips, and walkthrough overlays to targeted user segments
  • Collects NPS survey responses and user feedback through in-app prompts
  • Sets cookies to identify users and maintain session state across page navigations
  • Sends behavioral data to Pendo's servers for product analytics dashboards

Consent & Compliance

Category: Analytics / Functional

Pendo serves dual purposes: analytics (tracking feature usage and user behavior) and functional (delivering in-app guides and onboarding). It processes identifiable user data tied to accounts and roles.

  • GDPR: Consent required. Tracks identified users and collects behavioral data tied to user accounts.
  • CCPA: Qualifies as data collection. User behavior data must be disclosed.
  • ePrivacy: Consent required for analytics cookies and behavioral tracking.

Should You Block This Without Consent?

Conditional. In-app guides and onboarding walkthroughs may be considered functional. However, the analytics tracking component collects detailed behavioral data tied to identified users. If the analytics cannot be separated from the guide delivery, block until analytics consent is obtained.

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Consent Categories

Analytics
Functional

Also Known As

pendopendo.ioproduct analyticsin-app guidesuser onboarding toolfeature adoption tracking

Industries

Programming and Developer SoftwareComputers Electronics and Technology

Tracked Domains (3)

pendo.ioAnalytics
cdn.pendo.ioAnalytics
app.pendo.ioAnalytics

Frequently Asked Questions

Does Pendo require consent before tracking users?

Yes. Pendo is categorized as analytics and functional. Its analytics side tracks feature usage, clicks, and session metadata, requiring consent under GDPR. The functional side delivers in-app guides and tooltips. Since Pendo sets cookies for user identification and records detailed behavioral events, consent should be obtained before loading.

What does the Pendo script track inside applications?

Pendo tracks page views, feature clicks, and custom events at the individual user level. It records session metadata including user ID, account, and role information. Beyond analytics, Pendo delivers in-app guides, tooltips, and walkthrough overlays to targeted user segments, and collects NPS survey responses and feedback through in-app prompts.

How does ConsentStack detect and manage Pendo?

ConsentStack identifies Pendo's tracking and engagement scripts, assigning them to analytics and functional categories. Without consent, ConsentStack blocks Pendo from loading, preventing behavioral tracking and guide delivery. When consent is granted, Pendo initializes and begins tracking usage and showing guides.

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Manage consent for Pendo

ConsentStack automatically detects and manages Pendo trackers so your site stays compliant with global privacy regulations.

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