Platform161

Platform161

Real-time bidding and header bidding platform for programmatic advertising. Platform161 scripts participate in Prebid.js auctions and deliver targeted display ads on publisher sites across European markets.

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Overview

Platform161 is a programmatic advertising platform specializing in real-time bidding and header bidding for European markets. Its scripts participate in Prebid.js auctions to bid on and deliver targeted display advertisements on publisher websites. The platform connects advertisers with publisher ad inventory through programmatic exchanges.

What This Script Does

  • Participates in header bidding auctions via Prebid.js to compete for ad impressions
  • Delivers targeted display advertisements into publisher ad slots
  • Sets cookies to identify users for frequency capping and audience targeting
  • Tracks ad impressions, clicks, and viewability for campaign reporting
  • Syncs user identifiers with demand-side platforms and data exchanges
  • Processes bid requests containing page context and audience signals

Consent & Compliance

Category: Marketing

Platform161 is a programmatic advertising platform. Its core function is serving targeted ads, tracking ad performance, and participating in real-time bidding auctions that involve user data sharing across advertising exchanges.

  • GDPR: Consent required. Participates in programmatic advertising with cross-platform user identification and data sharing.
  • CCPA: Qualifies as sale/sharing of personal information for advertising purposes.
  • ePrivacy: Consent required for advertising cookies and cross-site tracking.

Should You Block This Without Consent?

Yes. Platform161 is a programmatic advertising platform that serves targeted ads and shares user data across advertising exchanges. Block until marketing consent is obtained.

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Consent Categories

Marketing

Also Known As

platform161platform 161RTB platform Europeheader bidding Europeprogrammatic display ads

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

creative-serving.comMarketing

Frequently Asked Questions

Is consent required for Platform161 on my website?

Yes. Platform161 is a real-time bidding and header bidding platform for programmatic advertising — it is marketing category. Under GDPR, participating in Prebid.js auctions and delivering targeted display ads requires explicit opt-in consent before any scripts fire. CCPA requires opt-out rights for behavioral data used in real-time bidding.

What does Platform161 do on publisher websites?

Platform161 scripts participate in Prebid.js header bidding auctions to serve targeted display ads. The scripts evaluate bid requests from programmatic buyers and deliver winning ad creatives. They collect contextual and behavioral signals including page content, user identifiers, and browser data for real-time auction bidding.

How does ConsentStack detect Platform161?

ConsentStack identifies Platform161 through its Prebid.js adapter and ad-serving domains, classifying it as marketing. Bidding scripts are blocked until a visitor grants marketing consent, preventing user identifiers and behavioral signals from being included in bid requests. On consent, Platform161 participates in header bidding normally.

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Manage consent for Platform161

ConsentStack automatically detects and manages Platform161 trackers so your site stays compliant with global privacy regulations.

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