Pushwoosh

Pushwoosh

Push notification and re-engagement platform used by publishers and e-commerce sites. The Pushwoosh SDK manages browser push notification permissions, sends personalized push messages, and tracks open and conversion rates for push campaigns.

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Overview

Pushwoosh is a push notification and re-engagement platform. It manages browser push notification permissions, sends personalized push messages, and tracks open and conversion rates for push campaigns.

What This Script Does

  • Manages browser push notification permission requests via the Push API
  • Registers subscribers and assigns persistent device/subscriber identifiers
  • Delivers personalized push notification campaigns based on user segments and behavioral triggers
  • Tracks notification open rates, click-through events, and downstream conversions
  • Stores subscriber state and identifiers in browser storage
  • Sends engagement data to Pushwoosh servers for campaign analytics

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires consent. Assigns persistent identifiers, tracks engagement behavior, and delivers marketing messages.
  • CCPA: Subscriber identification and behavioral tracking qualifies as personal information collection for marketing.
  • ePrivacy: Uses browser storage for persistent identification and sends direct marketing communications. Consent required.

Should You Block This Without Consent?

Yes. This is a marketing push notification platform that tracks subscribers and their engagement. Block until marketing consent is granted.

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Consent Categories

Marketing

Also Known As

Pushwooshbrowser push notificationsweb push SDKpush notification platformpush re-engagementsubscriber notifications

Industries

Computers Electronics and TechnologyProgramming and Developer SoftwareBusiness and Consumer ServicesMarketing and Advertising

Tracked Domains (1)

cdn.pushwoosh.comMarketing

Frequently Asked Questions

Does Pushwoosh require marketing consent before loading?

Yes. Pushwoosh assigns persistent subscriber identifiers, tracks engagement behavior (opens, clicks, conversions), and delivers direct marketing push notifications. All of these activities require explicit consent under GDPR, CCPA, and the ePrivacy Directive.

What does the Pushwoosh SDK do in the browser?

It requests push notification permission via the browser Push API, registers a persistent subscriber identifier, delivers personalized push campaigns based on behavioral triggers and audience segments, and sends engagement data back to Pushwoosh servers for campaign analytics.

How does ConsentStack manage Pushwoosh on publisher sites?

ConsentStack categorizes Pushwoosh as a marketing vendor and blocks the SDK until a visitor grants marketing consent. This prevents subscriber registration and push permission requests from appearing before the user has opted in, keeping your site compliant with GDPR and ePrivacy.

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Manage consent for Pushwoosh

ConsentStack automatically detects and manages Pushwoosh trackers so your site stays compliant with global privacy regulations.

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