RTB House

RTB House

Retargeting platform using deep learning models to serve personalized product ads to previous site visitors. The RTB House pixel logs catalog item views and purchase events on retailer and e-commerce sites. Uses this behavioral data to power highly targeted follow-up ads across RTB House's publisher network.

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Overview

RTB House is a retargeting platform that uses deep learning models to serve personalized product ads to previous visitors of retailer and ecommerce sites. Its pixel logs product views and purchase events to power highly targeted follow-up ads across RTB House's publisher network.

What This Script Does

  • Fires a tracking pixel on product pages, category pages, and checkout flows to log user activity
  • Records specific product views, add-to-cart events, and purchase conversions with product identifiers
  • Sets cookies to identify users across sessions and link browsing behavior to a persistent profile
  • Sends behavioral and product interaction data to RTB House's servers for deep learning model training
  • Enables personalized product retargeting ads showing previously viewed or related items
  • Serves retargeting ad creatives across RTB House's network of publisher sites

Consent & Compliance

  • Category: Marketing
  • GDPR: Behavioral tracking, product-level profiling, and cross-site retargeting require explicit consent. Deep learning-based personalization using browsing history constitutes automated profiling.
  • CCPA: Product browsing data and purchase history shared with RTB House for retargeting constitute sale or sharing of personal information. Opt-out rights apply.
  • ePrivacy: Retargeting cookies for behavioral profiling and cross-site ad delivery are not strictly necessary and require prior consent.

Should You Block This Without Consent?

Yes. RTB House is a retargeting advertising platform that tracks user product interactions for personalized ad delivery. Its entire purpose is marketing, and it must be blocked until explicit consent is obtained.

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Consent Categories

Marketing

Also Known As

RTB Houseretargeting platformdeep learning retargetingecommerce retargetingRTB pixelpersonalized ads retargeting

Industries

Computers Electronics and Technology

Tracked Domains (1)

creativecdn.comMarketing

Frequently Asked Questions

Does RTB House require consent before its pixel fires?

Yes. RTB House tracks product views, cart events, and purchases to build behavioral profiles for retargeting. Deep learning-based profiling and cross-site ad delivery using browsing history require explicit consent under GDPR, and qualify as sale of personal information under CCPA.

What does the RTB House pixel track on e-commerce sites?

It logs product page views, add-to-cart events, and completed purchases with product identifiers. These events feed RTB House's deep learning models to power retargeting campaigns showing previously viewed or related products to users across RTB House's publisher network.

How does ConsentStack manage RTB House retargeting pixels?

ConsentStack classifies RTB House as a marketing vendor and blocks its pixel until explicit consent is granted. This ensures no product interaction data is sent to RTB House's servers for retargeting purposes until the visitor has clearly opted into marketing on your site.

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Manage consent for RTB House

ConsentStack automatically detects and manages RTB House trackers so your site stays compliant with global privacy regulations.

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