Smaato

Smaato

Mobile and connected TV advertising platform with advanced audience segmentation. Smaato's script participates in header bidding auctions for mobile web and in-app inventory, setting sync cookies and firing conversion pixels for campaign attribution.

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Overview

Smaato is a mobile and connected TV advertising platform with audience segmentation capabilities. Its scripts participate in header bidding auctions for mobile web and in-app inventory, set sync cookies, and fire conversion pixels for campaign attribution.

What This Script Does

  • Participates in real-time header bidding auctions for mobile ad inventory
  • Sets cookies for user ID synchronization with demand-side platforms
  • Fires conversion and impression pixels for campaign measurement
  • Collects device and behavioral signals for audience segmentation and targeting

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires explicit consent. Smaato processes personal data for targeted advertising, including cookie syncing and behavioral profiling.
  • CCPA: Qualifies as selling or sharing personal information when user data is transmitted to bidding partners.
  • ePrivacy: Requires consent for all cookies and local storage used for ad targeting and frequency capping.

Should You Block This Without Consent?

Yes. This is a programmatic advertising platform that sets tracking cookies and shares user data with multiple demand partners. Block until marketing consent is granted.

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Consent Categories

Marketing

Also Known As

Smaatomobile advertising SSPin-app advertisingCTV advertisingmobile header biddingprogrammatic mobile

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

smaato.netMarketing

Frequently Asked Questions

Does Smaato require cookie consent?

Yes. Smaato participates in real-time header bidding auctions for mobile ad inventory and sets cookies to sync user identifiers across demand-side platforms. Under GDPR and the ePrivacy Directive, this targeted advertising and cross-site ID syncing requires explicit prior consent from visitors.

What cookies does Smaato set?

Smaato sets user ID sync cookies to match visitor identifiers with connected DSPs for programmatic ad targeting. Conversion and impression pixels fire to measure campaign performance. The script also collects device signals, behavioral data, and audience segmentation attributes that are transmitted to Smaato's ad platform during bid requests.

How does ConsentStack handle Smaato?

ConsentStack classifies Smaato as a marketing vendor based on its role in mobile programmatic advertising. Without consent, ConsentStack blocks Smaato bid request scripts and prevents cookie syncing pixels from firing. When marketing consent is granted, header bidding participation and impression tracking resume normally.

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Manage consent for Smaato

ConsentStack automatically detects and manages Smaato trackers so your site stays compliant with global privacy regulations.

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