Smartadserver

Smartadserver

European ad tech company providing ad exchange, SSP, and DMP services to publishers. Smartadserver's scripts participate in real-time bidding auctions and load targeted ad units on publisher sites. Sets cookies for frequency capping and audience segmentation.

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Overview

Smartadserver (now part of Equativ) is a European ad tech company providing ad exchange, SSP, and DMP services to publishers. Its scripts participate in real-time bidding auctions and load targeted ad units on publisher sites.

What This Script Does

  • Runs real-time bidding auctions and loads display ad creatives into ad slots
  • Sets cookies for frequency capping and audience segmentation
  • Syncs user identifiers with demand-side platforms and data management platforms
  • Collects impression and click data for publisher revenue reporting

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires explicit consent. Audience segmentation, cookie syncing, and targeted ad delivery all require a lawful basis under GDPR.
  • CCPA: Transmitting user data to bidding partners qualifies as selling or sharing personal information.
  • ePrivacy: Requires consent for all cookies used for targeting, frequency capping, and user identification.

Should You Block This Without Consent?

Yes. This is an advertising platform that profiles users and shares data with multiple ad partners. Block until marketing consent is granted.

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Consent Categories

Marketing

Also Known As

smartadserverequativsmart adserverEuropean SSPDMP advertisingRTB platform

Industries

Business and Consumer ServicesMarketing and AdvertisingComputers Electronics and TechnologyArts and Entertainment

Tracked Domains (2)

smartadserver.comMarketing
sascdn.comMarketing

Frequently Asked Questions

Does Smartadserver require consent before loading?

Yes. Smartadserver runs real-time bidding auctions, sets audience segmentation cookies, and syncs user identifiers with demand-side platforms. These advertising operations constitute personal data processing requiring explicit opt-in consent under GDPR and ePrivacy.

What does Smartadserver do on a publisher page?

Smartadserver runs RTB auctions and loads display ad creatives into designated slots. It sets frequency capping and audience segmentation cookies, syncs user IDs with DSPs and DMPs, and collects impression and click data for publisher revenue reporting.

How does ConsentStack handle Smartadserver?

ConsentStack blocks Smartadserver scripts until marketing consent is granted. ConsentStack passes consent state to Smartadserver upon opt-in, ensuring publisher ad revenue can be monetized compliantly once the visitor has made an informed consent decision.

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Manage consent for Smartadserver

ConsentStack automatically detects and manages Smartadserver trackers so your site stays compliant with global privacy regulations.

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