Sojern

Sojern

Travel and tourism retargeting platform that serves ads to users who have shown intent to travel. Sojern's pixel logs hotel, flight, and destination research behavior to build high-intent travel audiences for targeted advertising.

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Overview

Sojern is a travel and tourism retargeting platform that serves ads to users who have demonstrated travel intent. Its pixel logs hotel, flight, and destination research behavior to build high-intent travel audiences for targeted advertising.

What This Script Does

  • Fires a tracking pixel that logs travel research behavior such as hotel searches, flight lookups, and destination browsing
  • Sets cookies to build persistent user profiles based on travel intent signals
  • Shares audience segments with advertising partners for retargeting across the web
  • Sends conversion data back to advertisers for campaign attribution

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires explicit consent. Tracking travel research behavior and building intent-based profiles constitutes personal data processing and profiling.
  • CCPA: Sharing travel intent data with advertising partners qualifies as selling or sharing personal information.
  • ePrivacy: Requires consent for cookies and pixels used to track user behavior and build retargeting audiences.

Should You Block This Without Consent?

Yes. Sojern tracks detailed browsing behavior to build advertising profiles. Block until marketing consent is granted.

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Consent Categories

Marketing

Also Known As

Sojerntravel retargetingtravel advertisinghotel advertisingtravel intent datasojern.com

Industries

Travel and TourismTransportation and ExcursionsComputers Electronics and TechnologyBusiness and Consumer Services

Tracked Domains (1)

sojern.comMarketing

Frequently Asked Questions

Is Sojern subject to GDPR consent requirements?

Yes. Sojern tracks detailed travel research behavior — hotel searches, flight lookups, destination browsing — and uses this data to build intent-based advertising profiles. This constitutes profiling and behavioral advertising under GDPR, requiring explicit opt-in consent before the pixel fires.

What does the Sojern pixel track on travel websites?

The Sojern pixel logs hotel searches, flight lookups, and destination browsing behavior. It sets persistent cookies to build travel intent profiles and shares audience segments with advertising partners for retargeting. Conversion data from completed bookings is attributed back to ad campaign impressions.

How does ConsentStack handle Sojern on travel sites?

ConsentStack blocks the Sojern pixel until the visitor grants marketing consent. This prevents travel intent profiling and retargeting cookie setting before consent is obtained. Once consent is given, ConsentStack releases the pixel and records the consent decision with a timestamp for compliance audit purposes.

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Manage consent for Sojern

ConsentStack automatically detects and manages Sojern trackers so your site stays compliant with global privacy regulations.

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