StatCounter

StatCounter

StatCounter is a real-time web analytics service used primarily by small and medium websites. The tracking script records page views, referrers, search keywords, and visitor geography. Data is displayed in the StatCounter dashboard and can be used to monitor traffic trends.

Overview

StatCounter is a real-time web analytics service used primarily by small and medium-sized websites. It tracks page views, visitor geography, referrers, and search keywords.

What This Script Does

  • Records page views, unique visitors, and session duration
  • Captures referrer URLs and search keywords that brought visitors to the site
  • Logs visitor geographic location based on IP address
  • Sets a persistent cookie to distinguish new versus returning visitors
  • Makes network requests to StatCounter servers to transmit analytics data
  • Tracks exit links and download events

Consent & Compliance

  • Category: Analytics
  • GDPR: Sets persistent tracking cookies and collects IP-based geolocation data. Requires consent as it processes personal data for analytics purposes.
  • CCPA: Visitor tracking data constitutes personal information subject to disclosure requirements.
  • ePrivacy: Uses persistent cookies for visitor identification, requiring prior consent under the ePrivacy Directive.

Should You Block This Without Consent?

Yes. StatCounter sets persistent tracking cookies and collects personal data for analytics purposes. It should be blocked until the visitor provides consent for analytics tracking.

Visit website

Consent Categories

Analytics

Also Known As

statcounterstat counterweb analyticsvisitor trackingreal-time analyticswebsite stats

Industries

Computers Electronics and Technology

Tracked Domains (1)

statcounter.comAnalytics

Frequently Asked Questions

Does StatCounter require consent?

Yes. StatCounter sets persistent cookies to track unique and returning visitors, collects IP-based geolocation, and records referrers and search keywords. These are personal data under GDPR and ePrivacy, requiring analytics consent before the script loads.

What does StatCounter track on my site?

StatCounter records page views, unique visitors, session duration, referrer URLs, search keywords, and visitor geography based on IP. It sets a persistent cookie to distinguish new from returning visitors and logs exit links and download events.

How does ConsentStack handle StatCounter?

ConsentStack categorizes StatCounter as an analytics vendor and blocks its tracking script until the visitor consents to analytics. Once consent is granted, the script loads normally. Consent decisions are recorded so you can demonstrate compliance during audits.

Related Vendors

Google
Google
Google is the dominant provider of web analytics, advertising, and infrastructure tools. Scripts like Google Analytics, Tag Manager, Ads, and reCAPTCHA collect behavioral data, manage tag firing, serve targeted ads, and detect bots. Sets persistent cookies to track users and correlate activity across sites.
Google Analytics
Google Analytics
Google Analytics is the world's most widely deployed web analytics platform. Scripts track page views, sessions, user demographics, traffic sources, and conversion events. Drops cookies to identify returning visitors and attribute user journeys across sessions.
Firebase
Firebase
Firebase is Google's mobile and web application development platform offering authentication, real-time database, cloud functions, and analytics. Web SDK scripts initialize Firebase services and may track app events via Firebase Analytics, which is powered by Google Analytics 4. Widely used in single-page apps and PWAs for backend infrastructure and usage tracking.
Microsoft
Microsoft
Runs Clarity (session recording and heatmaps), the Microsoft Advertising UET tag (conversion tracking), and Bing's remarketing pixel. Clarity injects a recording script that captures mouse movements, clicks, and rage clicks. The UET tag fires conversion events to tie ad clicks to on-site actions across Microsoft's ad network.
Microsoft Dynamics 365
Microsoft Dynamics 365
Microsoft Dynamics 365 is a suite of CRM and ERP applications that integrates with websites through tracking scripts and embedded forms. Web tracking code captures visitor behavior, page views, and form submissions to build customer profiles and score leads. Sets cookies to identify returning visitors and attribute marketing touchpoints across sessions.
LinkedIn Insight Tag
LinkedIn Insight Tag
LinkedIn Insight Tag is a JavaScript tracking pixel for LinkedIn's advertising and analytics platform. The tag fires on every page view to collect URL, referrer, IP address, and device data for conversion tracking, website demographics reporting, and retargeting audience building. Sets cookies to identify LinkedIn members across advertiser websites.

Manage consent for StatCounter

ConsentStack automatically detects and manages StatCounter trackers so your site stays compliant with global privacy regulations.