Sumo Group

Sumo Group

Popup and lead generation platform used by marketing teams to capture email addresses and drive conversions. The Sumo script loads popup, welcome mat, and scroll box opt-in forms. Tracks form impressions, conversions, and A/B test results.

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Overview

Sumo Group (formerly SumoMe) is a popup and lead generation platform used by marketing teams to capture email addresses and drive conversions. It displays opt-in forms including popups, welcome mats, and scroll boxes.

What This Script Does

  • Loads and renders popup forms, welcome mats, scroll boxes, and smart bars for email capture
  • Tracks form impressions, conversion rates, and A/B test results
  • Sets cookies to manage display frequency, suppress popups for returning visitors, and track conversions
  • Collects email addresses and form submissions, transmitting them to Sumo's servers
  • Makes network requests to fetch form configurations and report engagement metrics

Consent & Compliance

  • Category: Marketing / Functional
  • GDPR: Collects personal data (email addresses) and sets tracking cookies for conversion measurement. Marketing popups require consent.
  • CCPA: Email collection and conversion tracking constitute personal information processing requiring disclosure.
  • ePrivacy: Sets cookies for form display management and conversion tracking, requiring consent for marketing purposes.

Should You Block This Without Consent?

Conditional. If Sumo is used strictly for functional contact forms essential to the service, it may not require prior consent. If used for marketing popups, email capture campaigns, or A/B testing, it should be blocked until marketing consent is obtained.

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Consent Categories

Marketing
Functional

Also Known As

Sumo GroupSumoMeSumoemail popuplead generationopt-in popuplist building tool

Industries

Computers Electronics and Technology

Tracked Domains (1)

sumo.comMarketing

Frequently Asked Questions

Is consent required for Sumo Group tools on my website?

Yes. Sumo Group's tools include email capture, social sharing, and behavioral popups that set tracking cookies and collect user data for marketing purposes. Consent is required under GDPR before these features activate, and CCPA opt-out rights apply.

What data does Sumo Group collect from site visitors?

Sumo Group collects email addresses, page interaction data, scroll depth, and click behavior via its suite of marketing tools. Cookies are set on the sumo.com domain to track returning visitors and measure campaign performance across sessions.

How does ConsentStack handle Sumo Group scripts?

ConsentStack categorizes Sumo Group under marketing consent. If a visitor withholds consent, ConsentStack prevents the Sumo script bundle from loading, blocking popups, email forms, and tracking cookies until the visitor explicitly opts in.

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Manage consent for Sumo Group

ConsentStack automatically detects and manages Sumo Group trackers so your site stays compliant with global privacy regulations.

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