Weborama

Weborama

French audience analytics and programmatic advertising platform serving European publishers and advertisers. Weborama's scripts collect behavioral data for audience segmentation and power targeted advertising through Weborama's DMP and ad platform.

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Overview

Weborama is a French audience analytics and programmatic advertising platform serving European publishers and advertisers. Its scripts collect behavioral data for audience segmentation and power targeted advertising through Weborama's DMP and ad platform.

What This Script Does

  • Sets tracking cookies to identify users across publisher sites
  • Collects browsing behavior data including page views, content categories, and interaction events
  • Builds audience segments in Weborama's DMP for targeted advertising
  • Participates in programmatic ad auctions and serves display advertising
  • Syncs user identifiers with other ad tech platforms for cross-network targeting
  • Makes network requests to Weborama servers for audience data collection and ad delivery

Consent & Compliance

Category: Marketing / Analytics

Weborama operates a combined analytics and advertising platform that tracks users across sites, builds behavioral profiles, and targets ads. All of these activities require consent under GDPR, ePrivacy, and CNIL guidelines (Weborama is regulated by CNIL as a French company).

Should You Block This Without Consent?

Yes. Weborama scripts set tracking cookies, collect behavioral data, and build advertising profiles. Consent is required before loading any Weborama scripts. This applies to both the DMP and ad serving components.

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Consent Categories

Marketing
Analytics

Also Known As

WeboramaWeborama DMPFrench ad platformEuropean programmaticaudience segmentationbehavioral data platform

Industries

Computers Electronics and Technology

Tracked Domains (2)

weborama.frMarketing
weborama.comMarketing

Frequently Asked Questions

Is consent required to use Weborama on my website?

Yes. Weborama is a programmatic advertising and audience analytics platform classified under both marketing and analytics. Both uses require prior user consent under GDPR, particularly given Weborama's focus on behavioral data collection for audience segmentation and ad targeting.

What kind of data does Weborama collect?

Weborama collects behavioral browsing data via cookies and scripts to build audience segments. It tracks page visits, content interactions, and user journeys across publisher sites, feeding this data into its DMP for targeting. Fingerprinting techniques may also be used for cross-device tracking.

How does ConsentStack control Weborama on my site?

ConsentStack blocks all Weborama scripts and pixels until the visitor explicitly consents to both marketing and analytics categories. This prevents behavioral data collection before consent. ConsentStack also respects consent withdrawals by suppressing further Weborama data calls for that session.

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Manage consent for Weborama

ConsentStack automatically detects and manages Weborama trackers so your site stays compliant with global privacy regulations.

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