Overview
Wisepops is an onsite popup and notification bar platform used to display triggered overlays for email collection, promotions, and cart abandonment messaging. It tracks visitor behavior to determine when to show campaigns and measures their conversion performance.
What This Script Does
- Monitors user behavior signals including scroll depth, exit intent, time on page, and session duration
- Displays popup overlays, slide-ins, and notification bars based on configured triggers
- Tracks visitor interactions with campaigns (impressions, clicks, form submissions, dismissals)
- Sets cookies to manage campaign frequency capping and identify returning visitors
- Supports A/B testing of campaign variants with conversion tracking
Consent & Compliance
- Category: Marketing / Functional
- GDPR: Requires consent due to behavioral monitoring, persistent cookies, and data transmission to a third-party marketing platform
- CCPA: Behavioral tracking for marketing purposes requires disclosure and opt-out rights
- ePrivacy: Consent required for non-essential cookies used in behavioral targeting and campaign tracking
Should You Block This Without Consent?
Yes. Wisepops monitors user behavior to trigger marketing campaigns and tracks conversion data. This is marketing functionality that is not essential to site operation.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
wisepops.netMarketingFrequently Asked Questions
Does Wisepops require consent before monitoring visitor behavior on my site?
Yes. Wisepops monitors scroll depth, exit intent, time on page, and session duration before displaying any popup. This behavioral tracking, combined with persistent frequency-capping cookies and data transmission to a third-party marketing platform, requires explicit consent under GDPR and ePrivacy before the script loads.
What does Wisepops track after loading on a page?
Wisepops monitors visitor behavior signals including scroll depth, exit intent, and session duration to determine when to show campaigns. It tracks impressions, clicks, form submissions, and dismissals, sets frequency-capping cookies to manage repeat display, and runs A/B tests on campaign variants with conversion measurement.
How does ConsentStack manage Wisepops on my website?
ConsentStack classifies Wisepops as a marketing vendor and blocks it until the visitor opts in. This prevents behavioral monitoring from beginning before consent is granted. Once marketing consent is recorded, ConsentStack dynamically loads Wisepops so campaigns can display and conversions can be tracked for opted-in visitors.
Related Vendors
Manage consent for Wisepops
ConsentStack automatically detects and manages Wisepops trackers so your site stays compliant with global privacy regulations.