YieldMo

YieldMo

Programmatic advertising platform focused on attention-based ad formats and contextual targeting. YieldMo scripts serve high-attention display formats and measure engagement metrics like scroll velocity and dwell time to optimize campaign effectiveness.

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Overview

YieldMo is a programmatic advertising platform focused on attention-based ad formats and contextual targeting. Its scripts serve display ad formats designed for high engagement and measure attention metrics to optimize campaign delivery.

What This Script Does

  • Serves interactive display ad formats within designated ad placements on the page
  • Measures attention metrics including scroll velocity, viewport time, and dwell time on ad units
  • Collects contextual signals from the page content for targeting purposes
  • Participates in programmatic auctions through header bidding or direct integration
  • Sets cookies for frequency capping, campaign measurement, and user identification

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires consent as it serves advertising, tracks user attention behavior, and sets identification cookies
  • CCPA: Ad serving and behavioral measurement require disclosure and opt-out rights
  • ePrivacy: Consent required for advertising cookies and behavioral tracking

Should You Block This Without Consent?

Yes. YieldMo serves programmatic advertising and tracks user attention metrics. It is not required for the site to function.

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Consent Categories

Marketing

Also Known As

yieldmoattention advertisingprogrammatic displayviewability trackingnative advertisingheader bidding

Industries

Computers Electronics and Technology

Tracked Domains (1)

yieldmo.comMarketing

Frequently Asked Questions

Does YieldMo require consent before loading on a site?

Yes. YieldMo serves programmatic advertising, tracks user attention metrics including scroll velocity and viewport dwell time, and sets identification cookies for frequency capping. These marketing activities require explicit consent under GDPR and ePrivacy.

What attention metrics does YieldMo collect from visitors?

YieldMo measures scroll velocity, viewport time, and dwell time on ad units to optimize campaign delivery. It also collects contextual signals from page content, participates in programmatic auctions, and sets cookies for user identification and campaign measurement.

How does ConsentStack handle YieldMo?

ConsentStack blocks YieldMo scripts by default and releases them only when the visitor grants marketing consent. ConsentStack logs the consent event and timestamp, ensuring that YieldMo ad delivery and attention tracking only begin after informed opt-in.

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Manage consent for YieldMo

ConsentStack automatically detects and manages YieldMo trackers so your site stays compliant with global privacy regulations.

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