Zoho SalesIQ

Overview

Zoho SalesIQ is a live chat and visitor intelligence platform that combines real-time customer messaging with behavioral analytics and lead scoring. It enables sales and support teams to engage website visitors through chat while simultaneously tracking visitor journeys to prioritize high-intent leads. SalesIQ bridges customer support tooling with marketing intelligence, making it a dual-purpose script from a consent perspective.

What This Script Does

Zoho SalesIQ loads JavaScript from salesiq.zoho.com and Zoho CDN domains. The primary script (salesiq.js) is typically embedded in the page footer and initializes both the chat widget and the visitor tracking subsystems simultaneously.

Live Chat Component:

• Renders a floating chat button and expandable chat window on the host page
• Establishes a WebSocket connection to salesiq.zoho.com for real-time message delivery
• Cookie: siquid (SalesIQ user identifier) — persists for the duration of the chat session or until the visitor clears storage

Visitor Tracking and Lead Scoring Component:

• siqvisitor — persistent third-party-style visitor identifier cookie, set under salesiq.zoho.com; persists for up to 365 days; links the current visitor to a running behavioral profile
• siq_[siteid] — site-specific session tracking cookie, session-scoped; groups page view sequences within a visit
• Tracks: page URL sequences, time spent per page, scroll depth per page, referral source, UTM campaign parameters, and geolocation (derived from IP address)
• Lead scoring engine calculates a score in real time based on pages visited, visit frequency, and engagement depth
• If SalesIQ is connected to Zoho CRM, the lead score and visit history are synced to CRM contact records; this enriches sales pipeline data with website engagement signals
• Visitor profiles may be supplemented with company-level data via SalesIQ's IP-to-company resolution feature

Data Transmitted:

• Page view events and navigation sequences sent to salesiq.zoho.com/visitor/* endpoints
• Lead score updates transmitted via XHR on each page interaction
• Chat transcripts encrypted and stored in Zoho's infrastructure

Zoho Inc. participates in the EU-US Data Privacy Framework. A global DPA is available covering all Zoho products including SalesIQ.

Consent & Compliance

Zoho SalesIQ spans functional and analytics categories. The live chat component is functional — it serves a user-initiated communication purpose and its session cookies are strictly necessary. However, the visitor tracking, lead scoring, 365-day persistent identification, and CRM sync components constitute analytics and behavioral profiling that require consent under GDPR Article 6(1)(a) and Article 5(3) of the ePrivacy Directive. Under CCPA/CPRA, the behavioral profiling and lead scoring data constitutes personal information processing for commercial purposes that must be disclosed and may trigger opt-out obligations.

Should You Block This Without Consent?

Conditional. The live chat function is user-initiated and functional. However, the visitor tracking, lead scoring, and persistent 365-day visitor identification load as part of the same script. The recommended approach is to load a basic chat interface without full analytics consent where technically feasible, but defer the complete SalesIQ tracking payload until analytics consent is granted.